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- DictionaryBait-and-switch/bāt and/
noun
- 1. the action (generally illegal) of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods: "a bait-and-switch scheme"
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- Bait-and-switch
A form of fraud used in retail sales but also employed in other contexts, typically involving enticing purchases of substituted goods by unsuspecting customers
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but then, when they visit the store, those customers discover that the advertised goods are not available and are pressured by salespeople to purchase similar but higher-priced ones ("switching"). Bait-and-switch t... Wikipedia
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