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Mar 4, 2023 · Learn how the singer-songwriter created catchy tunes for brands like Dr. Pepper, Band-Aid, KFC and more. See his hilarious stories and performances of his commercial hits.
- 2 min
- Kate Hogan
- Stacy Conradt
- Band-Aid, “Stuck on Band-Aid” Manilow wrote the music and even sang in a childlike voice for one of the commercials.
- State Farm, “Like a Good Neighbor” The song, still being used in State Farm ads today, was written and performed by Manilow. He didn't get rich off of this one, though—he was paid a flat fee of just $500.
- Stridex, “Give Your Face Something to Smile About” Thanks to his work on campaigns like this one, Manilow received an honorary Clio Award—one of advertising's biggest honors—in 2009.
- KFC, “Grab a Bucket of Chicken” Manilow didn't write this feel-good commercial about how Kentucky Fried Chicken can make your day memorable, but he still sings it at many of his concerts.
- State Farm. State Farm has been using the jingle, "Like a good neighbor, State Farm is there," ever since Manilow wrote the tune in the early 1970s. On "Windy City Live" in 2012, Manilow revealed that he was paid a flat fee of $500 for writing it.
- Band-Aid. "I am stuck on a Band-Aid and a Band-Aid’s stuck on me," is still in use for the brand. The song won advertising agency Young & Rubicam a CLIO award in 1976.
- Dr Pepper. Multi-Grammy and two-time Oscar winner Randy Newman actually wrote the music for Dr Pepper’s first ever jingle in 1974, but Manilow sang the tune.
- Stridex. Manilow wrote and sang the jingle for the acne fighting product, titled "Give Your Face Something to Smile About." During his interview on "Windy City Live," Manilow noted that when it comes to writing the jingles, he was often given the key line for the product or brand, and he would be tasked with writing the melody.
Oct 4, 2018 · Manilow often plays his famed jingles at concerts to his “Fanilows” who don’t mind if he stumbles over a lyric or two. While the enterprise of jingle-writing led to a lucrative recording career for Manilow, he scarcely made residuals on any of the still-familiar commercial tunes.
May 10, 2024 · Barry Manilow is not only known for his catchy pop hits, but also for his talent in writing jingles and tunes that have been used in various commercials and ...
- 3 min
- 3
- EpochHistory
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