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23 hours ago · Some nutritional benefits are multivitamins, prebiotics, antioxidants and superfoods. The welcome email offers a clear picture of what first-time buyers will find inside the box. These include a ...
- AutoTrader. Marketing Campaign: Email Preferences. Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes.
- Netflix. Marketing Campaign: Engagement. The average person subscribes to 2.8 streaming channels.With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.
- Lita Lewis Fitness. Marketing Campaign: Update. Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.
- Starbucks. Marketing Campaign: Promotion. Did you see that? Did you see it move? Pretty cool, right? This small animation helps to separate this email from Starbucks from all of the immobile emails in its recipients’ inboxes.
- Wix. Type of email marketing: Roundups. Why it works: Roundups are newsletters that contain a list of resources, tips or other content that's useful to your subscribers.
- Yam. Type of email marketing: Welcome. Why it works: Welcome emails are automatically deployed when someone signs up for your service, subscribes to your email marketing, creates an account on your website or makes a first-time purchase.
- Beaten Path Co. Type of email marketing: Discount. Why it works: Promotions are hard for customers to resist, which is why it’s common for businesses to offer a discount in exchange for their email address.
- Bonsie. Type of email marketing: Thank you. Why it works: Saying thanks is not only polite; it can also be an effective marketing tool. Thank-you emails can help you connect or reconnect with customers.
- Welcome email. The welcome email is the first communication subscribers receive after signing up. Its goal is to make a positive impression, set expectations, and provide value.
- Curated content. Curated content emails compile a selection of your best blog posts, articles, or resources that align with your subscribers' interests.
- Company announcements. Company announcement emails share exciting news about your brand, such as product updates, new partnerships, achievements, or upcoming events.
- New article on the blog. New article emails promote recently published blog posts or articles, offering recipients valuable insights on a specific topic.
- Zest
- Hello Bar
- CXL
- Cards Against Humanity
- Native
- Revolut
- Booking
- MeUndies
- Care/of
- American Giant
What is this email marketing campaign about?
Confirmation Email sent after you’ve submitted content to Zest.
Why it works:
Baptiste Debever, Co-Founder & Head of Growth at Feedier
What is this email marketing campaign about?
The email offers some free tips on how to collect more emails to grow your list of subscribers.
Why it works:
Paul Granger, Content Marketer at Website Promoter
What is this email marketing campaign about?
An invitation to a customer interview to share opinions about the product from the user’s point of view. Subject line: You must really like us! Sender: CXL
Why it works:
Jakub Zieliński, Co-founder at Cayenne Flow
What is this email marketing campaign about?
Cards Against Humanity Black Friday campaign
Why it works:
This is an “oldie but goodie” email campaign example. Being a fan of Cards Against Humanity I expect nothing less than exceptionally sarcastic, cynical, or at least unusual communication. What’s more unusual than an ecommerce brand saying that they’re shutting down their online store for Black Friday? They even ask you to donate money for absolutely no good reason (through a CTA button that’s totally against the email design best practices). The follow up to this campaign was fun, too. It tur...
What is this email marketing campaign about?
Post-purchase review email
Why it works:
Radu Vrabie, Full-Stack Digital Marketer at Guaranteed.software
What is this email marketing campaign about?
Black Friday email campaign promo offer
Why it works:
Marcin Struzik, Senior Video Editor at GetResponse
What is this email marketing campaign about?
Converting users who searched for accommodation in a specific city and didn’t book.
Why it works:
Margo Burkivska, B2B Marketing Specialist at GetResponse
What is this email marketing campaign about?
Promotional email introducing a new line of products.
Why it works:
This email’s so playful. Underwear is something that people usually hide and don’t want to talk about. To promote it, you can either be shy about it – hey, I don’t want to disturb you, but in case you’re looking for panties… that’s what we do – or be loud and proud about the products you’re offering. MeUndies does the latter. With this beautifully animated email, they’re showing how colorful and playful their products are. This email says – whether you decide to go on a sushi date with a frie...
What is this email marketing campaign about?
Email campaign introducing a new product
Why it works:
Irek Klimczak, Customer Content Lead at GetResponse Read more: How to launch a new product using email marketing
What is this email marketing campaign about?
Email campaign inviting to the retail store
Why it works:
Irek Klimczak, Customer Content Lead at GetResponse Related: Guide to email marketing for retailers
- Head of Content Marketing & Partnerships
Learn from the best email marketing campaigns sent by various brands and industries. Browse through newsletters, welcome emails, invites, promotional emails, surveys, and product announcements.
Nov 20, 2023 · We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in full, or jump to a section by using the table of contents below. Table of Contents: What is Email Marketing? How to Get Started with Email Marketing: 6 Steps. Define Your Audience. Establish Your Goals.
