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  1. Jan 19, 2022 · Is your social media strategy ready for 2022? Learn which social media platforms deserve your ad spend next year.

    • Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
    • WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
    • YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
    • Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.
  2. Aug 13, 2024 · Discord. Tumblr. Twitch. Keep reading to learn about the best social media platforms for businesses, including yours! Or, call 888-601-5359 to speak with a strategist about social media plans from WebFX! 74% of people use social media when making a purchasing decision. Make their decision easy with a stellar social media presence.

    • Marketing Writer
    • Facebook. Facebook is not the newest and coolest social media platform. But the fact is that it is still the largest social media platform by far in terms of users.
    • Instagram. Instagram is another platform that feels like it’s non-negotiable. Maybe it’s because it’s owned by Facebook, or maybe it’s because it also has another 1 billion users.
    • LinkedIn. LinkedIn got its start as a business and employment-based social media platform. It’s full of professionals across a wide-spectrum of industries, especially B2B companies.
    • Twitter. With an average of about 330 million active Twitter users worldwide, this channel is yet another one of the best social media platforms.
  3. Apr 17, 2024 · Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns.

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  5. May 28, 2024 · Comparing social media platforms empowers you to determine the one that best suits your business and objectives. Text-based networks like Facebook and X excel in increasing website traffic. Instagram and Pinterest are better at building brand awareness through visual storytelling.

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