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Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.
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- Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
- YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
- Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
- TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
- The Social Media Universe in 2022
- Mapping The Social Media and Messaging Universe
- Big Trouble in Little Metaverse
- Microblogging with Macro Expectations
- Tiktok
- We Shall Surveil
- Chaos and Opportunity
For a time, life in the social media universe was mostly uneventful. Consider these spicy (at the time) headlines: 1. Even President Obama Thinks That Facebook Isn’t Cool Anymore (Techcrunch, 2014) 2. Jack Dorsey Returns to Twitter as Chief, to Shrugs and Quips (New York Times, 2015) 3. Instagram’s new stories are a near-perfect copy of Snapchat (M...
In 2022, the social universe is looking more crowded than in previous years. The scale of Meta’s platforms still dominate thanks to their global reach, but there are a number of smaller networks fighting for market share. Here’s a look at popular platforms, organized from largest to smallest active userbase: Meanwhile, here are the top 10 social me...
Having a figurehead CEO is a double-edged sword. When things are going well, the market rallies around the successful leader. Case in point, Mark Zuckerbergwas named Time’s Person of the Year in 2010. Even as recently as 2016, Glassdoor named the Facebook founder the “most admired tech CEO”. On the flip side, when the tide turns, it turns fast. Aft...
Twitterhas a complicated history. The company was launched in the shadow of Facebook’s massive growth, and was saddled with expectations that were tough to meet. Although Twitter has an engaged and influential audience, it hasn’t managed to monetize them at the level of Meta’s platforms (for better or worse). The introduction of Twitter Blue in 202...
Social media has always been dominated by Facebook and its related apps. When a new challenger came along, Facebook either acquired it (Instagram, WhatsApp), or “acquired” their features (Snapchat). TikTokis the first challenger to keep its momentum and growth, even as Instagram rolled out very similar features. TikTok is also a rare case of a Chin...
In recent years, neighborhood-based social networks have sprung up and gained traction. NextDoorused physical letters sent to adjacent addresses to supercharge its growth, while Neighbors piggybacked off the popularity of Ring’s doorbell cameras. Although members post about more benign topics such as lost cats and where to find a good plumber, crim...
It was Sun Tzu who famously said, “In the midst of chaos, there is also opportunity”. This is the risk and opportunity in the social media universe today. With their massive networks and high switching costs (e.g. personalization, library of existing posts), the largest platforms have created moats that make life hard for upstart brands looking to ...
Jan 26, 2022 · Data published in Meta’s Q3 2021 investor earnings announcement confirms that Facebook is still the world’s most-used social media platform, with 2.91 billion users as of October 2021 (the latest “official” figure at the time of writing).
Jan 26, 2022 · World's Favourite Social Media Platforms January 2022 DataReportal. Outside of Mainland China, just under two-thirds of the world’s working-age internet users say that one of Meta’s offerings is their “favourite” social media platform, with both WhatsApp and Instagram each accounting for more than 20 percent of the non-China total.
Dec 20, 2021 · According to the firm’s estimates, Facebook will reach 2.1 billion monthly users in 2022, followed by Instagram with 1.28 billion users. TikTok will follow with its 755 million monthly...
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