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Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and...
- Number of Worldwide Social Network Users 2027
Brazil: non-users of social media platforms 2017-2018...
- Social Media & User-Generated Content
The total number of social media users is expected to hit...
- Global Twitter User Age Distribution 2021
Social media platforms used to follow influencers in Spain...
- Twitter in Spain
Social media platforms used to follow influencers in Spain...
- Number of Worldwide Social Network Users 2027
- The Social Media Universe in 2022
- Mapping The Social Media and Messaging Universe
- Big Trouble in Little Metaverse
- Microblogging with Macro Expectations
- Tiktok
- We Shall Surveil
- Chaos and Opportunity
For a time, life in the social media universe was mostly uneventful. Consider these spicy (at the time) headlines: 1. Even President Obama Thinks That Facebook Isn’t Cool Anymore (Techcrunch, 2014) 2. Jack Dorsey Returns to Twitter as Chief, to Shrugs and Quips (New York Times, 2015) 3. Instagram’s new stories are a near-perfect copy of Snapchat (M...
In 2022, the social universe is looking more crowded than in previous years. The scale of Meta’s platforms still dominate thanks to their global reach, but there are a number of smaller networks fighting for market share. Here’s a look at popular platforms, organized from largest to smallest active userbase: Meanwhile, here are the top 10 social me...
Having a figurehead CEO is a double-edged sword. When things are going well, the market rallies around the successful leader. Case in point, Mark Zuckerbergwas named Time’s Person of the Year in 2010. Even as recently as 2016, Glassdoor named the Facebook founder the “most admired tech CEO”. On the flip side, when the tide turns, it turns fast. Aft...
Twitterhas a complicated history. The company was launched in the shadow of Facebook’s massive growth, and was saddled with expectations that were tough to meet. Although Twitter has an engaged and influential audience, it hasn’t managed to monetize them at the level of Meta’s platforms (for better or worse). The introduction of Twitter Blue in 202...
Social media has always been dominated by Facebook and its related apps. When a new challenger came along, Facebook either acquired it (Instagram, WhatsApp), or “acquired” their features (Snapchat). TikTokis the first challenger to keep its momentum and growth, even as Instagram rolled out very similar features. TikTok is also a rare case of a Chin...
In recent years, neighborhood-based social networks have sprung up and gained traction. NextDoorused physical letters sent to adjacent addresses to supercharge its growth, while Neighbors piggybacked off the popularity of Ring’s doorbell cameras. Although members post about more benign topics such as lost cats and where to find a good plumber, crim...
It was Sun Tzu who famously said, “In the midst of chaos, there is also opportunity”. This is the risk and opportunity in the social media universe today. With their massive networks and high switching costs (e.g. personalization, library of existing posts), the largest platforms have created moats that make life hard for upstart brands looking to ...
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Jan 31, 2024 · Social media use in 2024. There are 5.04billion social media users at the start of 2024, equating to 62.3 percentof the world’s total population. Social media users have grown by 5.6 percentover the past year, with 266 millionnew users in 2023 equating to an average increase of 8.4new users every single second.
Dec 6, 2021 · This graphic highlights the biggest social networks across the globe, measured by their monthly active users (MAUs). Note: We’ll be using terms like “social network” and “social platform” interchangeably to refer to various messaging, video, and image-sharing platforms that have social attributes built in.
- Carmen Ang
Data published in the advertising resources of the world’s top platforms reveals that YouTube has the largest social media advertising audience. The company’s latest data indicates that YouTube ads reach 2.50 billionusers per month, which is more than 10 percent greater than the 2.24 billionfigure that Meta reports for Facebook.
May 18, 2023 · The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. [1]
Mar 20, 2017 · Social media strategist Vincenzo Cosenza has been charting the most popular social networks by country since 2009. His January 2017 World Map of Social Networks, based on traffic data from Alexa and SimilarWeb, reveals that Facebook is still the leader in 119 out of 149 countries analysed.
