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     That Time Viagra Reinvigorated Bob Dole's Career

     Sep 19, 2019

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     Viagra's new ad campaign to target women for first time

     Sep 30, 2014

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     Viagra turns 20: Here's a look back at its sometimes cringeworthy TV ads

     Mar 27, 2018

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2. www.youtube.com › watch1998 Bob Dole Viagra commercial - YouTube

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   Jun 14, 2019 · About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright ...

   • Date: Jun 14, 2019
   • Views: 43.8K
   • Author: kansaspolitics

3. www.theatlantic.com › 03 › 20-years-of-viagra20 Years of Viagra - The Atlantic

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   Mar 27, 2018 · “You know, it’s a little embarrassing to talk about ED,” Bob Dole said in that early Viagra commercial, “but it’s so important to millions of men and their partners that I decided to ...

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5. www.newyorker.com › business › currencyViagra Returns to the Bob Dole Approach | The New Yorker

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   Oct 7, 2014 · The rare exception is the first television commercial Viagra ever ran, which turns out also to have been the brand’s best, featuring the former Senator and Republican Presidential candidate...

   • Author: Ian Crouch

6. reason.com › 2018/03/27 › happy-20th-birthday-toHappy 20th Birthday to Viagra, the Accidental Boner Pill That ...

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   Mar 27, 2018 · Bob Dole's erectile dysfunction ads, paid for by Pfizer, sent American men to their doctors in droves. Twenty years ago today, the Food and Drug Administration (FDA) approved orally...

   • Author: Mike Riggs

   • Occupation: Deputy Managing Editor

7. www.washingtonpost.com › archive › lifestylePotent Medicine: A Year Ago, Viagra Hit the Shelves and the ...

   www.washingtonpost.com › archive › lifestyle

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   Mar 26, 1999 · By then, the agency had already rolled out its other ad -- the one that features former senator Bob Dole. This commercial never mentions Viagra. It was designed to raise public awareness...

8. People also ask

   Did Bob Dole ever run a Viagra AD?

   • The rare exception is the first television commercial Viagra ever ran, which turns out also to have been the brand’s best, featuring the former Senator and Republican Presidential candidate Bob Dole. That ad, which looks rather oddly like a campaign spot, became a punch line, mocked later by even Dole himself.

   Viagra Returns to the Bob Dole Approach | The New Yorker

   www.newyorker.com/business/currency/viagra-returns-bob-dole-approach

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   How did Bob Dole change erectile dysfunction?

   • Bob Dole's magical pill changed the way Americans think about sickness and treatment. Bob Dole's erectile dysfunction ads, paid for by Pfizer, sent American men to their doctors in droves.

   Happy 20th Birthday to Viagra, the Accidental Boner Pill That Changed

   reason.com/2018/03/27/happy-20th-birthday-to-viagra-the-accide/

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   How did Bob Dole and Pepsi get Together?

   • Ad Age critic Bob Garfield traced Dole and Pepsi's journey in his Super Bowl ad review: First Bob Dole ran for president and lost big. That was humiliating. Then he did a Visa commercial making fun of himself. That was oddly dignified. Then he did a serious Viagra commercial about the miracle of restored erectile function.

   Pepsi - Bob Dole Video from Ad Age

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   How did a brand and marketing team get rid of Viagra?

   • The brand and marketing teams realized that such a perception could limit the drug’s impact, both on the lives of needy patients and, well, the bottom line. The solution was a focused educational effort that began well before Viagra hit the market.

   7 ways Viagra changed how drugs are marketed - MM+M

   www.mmm-online.com/home/channel/commercial/7-ways-viagra-changed-how-drugs-are-marketed/

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9. adage.com › videos › pepsi-bob-dolePepsi - Bob Dole Video from Ad Age

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   Jan 28, 2001 · BRAND: Pepsi. YEAR: 2001. AGENCY: BBDO. SUPERBOWL: XXXV. 2001: Super Bowl XXXV. Former presidential candidate and Senate majority leader Bob Dole got a lot of attention when he turned up in a...

10. www.mmm-online.com › home › channel7 ways Viagra changed how drugs are marketed - MM+M

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    Oct 3, 2016 · Longtime senator, former presidential candidate, and honored war veteran Bob Dole wasn’t the first celebrity to endorse a pharmaceutical product in the DTC era. But when he appeared in a Viagra commercial in 1998, he revolutionized the way such personalities participated in pharma campaigns — and in doing so, encouraged pharma to aim higher ...