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Jan 23, 2024 · Your Turn to Create Effective Email Marketing Campaigns. Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI.
- Wix. Type of email marketing: Roundups. Why it works: Roundups are newsletters that contain a list of resources, tips or other content that's useful to your subscribers.
- Yam. Type of email marketing: Welcome. Why it works: Welcome emails are automatically deployed when someone signs up for your service, subscribes to your email marketing, creates an account on your website or makes a first-time purchase.
- Beaten Path Co. Type of email marketing: Discount. Why it works: Promotions are hard for customers to resist, which is why it’s common for businesses to offer a discount in exchange for their email address.
- Bonsie. Type of email marketing: Thank you. Why it works: Saying thanks is not only polite; it can also be an effective marketing tool. Thank-you emails can help you connect or reconnect with customers.
Nov 3, 2023 · So, rather than make you sort through a lot of advice, I’ll simply give you the most important components your marketing email needs along with a few examples from actual brands. How to write a marketing email with one simple formula. Let’s take the guesswork out of writing the ideal marketing email and just address the components you need.
- Infuse the personality of your business. Imagine you’re having a face-to-face conversation with a customer. What would that experience be like? Your reader should feel like you’re speaking directly to them as well.
- Make sure the subject line is true to the content of your email. There are many tips on how to write good email subject lines. The most important tip? Be clear about what the reader should expect when they open the email.
- Take advantage of the preheader text to entice the reader to open your email. The preheader text is like a second subject line. It gives you an additional chance to entice the reader to open your email.
- Keep content clear and concise. Picture, Paragraph, Call to Action. The best emails have a clear focus and are designed to encourage a single action from the reader.
Nov 29, 2022 · 1. Increase brand awareness. Email can help you spread the word about your brand, products and services by sharing valuable resources, educational content, news, updates and more with subscribers. You should also align your email content and design with your brand identity to create brand awareness. 2. Generate website traffic.
6 days ago · 1. Grammarly. Type: B2B upsell email campaign. Goal: Convince free users to upgrade to a premium subscription. Subject line : 👋 Just until tonight: $75 for a year of Premium. What’s great about this email marketing example: Grammarly has a history of well-executed marketing efforts, and this email campaign is not an exception.
