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Charlie Chappell - Hershey, Pennsylvania, United States | Professional Profile | LinkedIn. Hershey, Pennsylvania, United States. 7K followers 500+ connections. View mutual connections...
Charles (Charlie) Chappell is Senior Director, Global Integrated Media at The Hershey Company, where he leads the transformation of Hershey’s approach to modern media. His broad global marketing career includes brand management, digital and e-commerce, innovation, agency management, developing markets, and marketing capability building.
Hershey is reaching consumers in new and exciting ways by looking at weather reports and advertising s’mores, accordingly. Charlie Chappell, head of media and communications planning with The Hershey Company, said that in the past, Hershey advertised s’mores during summer months on a national basis.
After 7 great years leading Media for The Hershey Company, I'm excited to announce that I'll be taking on my next new adventure at Hershey as the VP of Innovation and R&D. Leading Media for ...
– Charlie Chappell, Head of Integrated Media and Communications Planning, The Hershey Company. The Hershey Company began working with Amazon Streaming TV, sometimes known as over-the-top (OTT) video, and found it could drive awareness for its brand at scale while still engaging relevant audiences based on Amazon’s first-party insights.
Charlie Chappell Vice President of Media / The Hershey Company. Charlie Chappell is currently head of media and communications planning at The Hershey Company, where he is leading Hershey’s transformation toward a data-driven, people-based approach to media.
BRAVE COMMERCE. Marketing. Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth.
