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Charlie Chappell - Hershey, Pennsylvania, United States | Professional Profile | LinkedIn. Hershey, Pennsylvania, United States. 7K followers 500+ connections. View mutual connections...
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Charles (Charlie) Chappell is Senior Director, Global Integrated Media at The Hershey Company, where he leads the transformation of Hershey’s approach to modern media. His broad global marketing career includes brand management, digital and e-commerce, innovation, agency management, developing markets, and marketing capability building.
- Retailers and Brands Are Working Together to Better Understand Consumers
- Changing Consumer Behavior Means New Opportunities For Sales
- E-Commerce Is Complex—And Important
- To Grow, Businesses Must Always Be Looking Forward
Across different panels during the conference, experts agreed that collaboration can help drive sales. Rucha Nanavati, group vice president, information technology at Albertsons Companies, said that retailers have always had access to large amounts of data. Today, the key is to derive insights from that data and share it with partners so they can w...
Today’s shoppers have more options than ever. A number of panelists at Groceryshop pointed out that those options create new opportunities for sales. April Carlisle, vice president of shopper marketing for national retail sales with The Coca-Cola Company, said that click-and-collect consumers are still going into stores for certain purchases, such ...
E-commerce entails multiple models and can be a complicated system. “In the last 7 or 8 years, we’ve had to come to terms with the fact that e-commerce is not one thing,” said Straton. “The fact of the matter is, e-commerce cuts horizontally across alternating sectors and customers.” There’s ship-to-home, click-and-collect, grocery delivery, on-dem...
A company’s culture is key to its advancement, and, according to Straton, it’s important to evangelize the message of being digital-first and data-first across all departments. For Hershey, which celebrated its 125thanniversary this year, that’s meant examining where talent comes from and how new hires are integrated with legacy team members, as th...
After 7 great years leading Media for The Hershey Company, I'm excited to announce that I'll be taking on my next new adventure at Hershey as the VP of Innovation and R&D. Leading Media for ...
– Charlie Chappell, Head of Integrated Media and Communications Planning, The Hershey Company. The Hershey Company began working with Amazon Streaming TV, sometimes known as over-the-top (OTT) video, and found it could drive awareness for its brand at scale while still engaging relevant audiences based on Amazon’s first-party insights.
Charlie Chappell Vice President of Media / The Hershey Company. Charlie Chappell is currently head of media and communications planning at The Hershey Company, where he is leading Hershey’s transformation toward a data-driven, people-based approach to media.
BRAVE COMMERCE. Marketing. Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth.
