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These logos and wordmarks are the strongest visible symbols of Clemson and represent the entire University. The Clemson wordmark and Tiger Paw may be used noncommercially* by anyone at the University as long as used appropriately within the guidelines set forth in this manual. *Having no commercial objective and/or not intended to make a profit.
- Color Palette
The heart of our brand bleeds Clemson Orange. So, our...
- Typography
This custom display typeface, developed by Clemson...
- Photography
Guidelines. Put the subject in a relevant context and...
- Logo Usage
Logo Usage. Because of their value to Clemson, any mark that...
- Clemson Icons
Clemson University International Center for Automotive...
- Color Palette
- Clemson logos and the brand
- LOGO AND WORDMARK GUIDELINES AND STANDARDS
- GENERAL LIMITATIONS AND RESTRICTIONS
- Level systems
- Master marks
- Wordmarks
- PRIMARY
- ALTERNATIVE
- Tiger Paw
- UNIVERSITY SEAL — PRIMARY
- UNIVERSITY SEAL — ALTERNATIVE
- ANY USE OF THE CLEMSON RING CREST
- CLEMSON RING CREST
- COLLEGE VAULT
- ATHLETIC TRADEMARKS
- Academic and nonacademic marks
- PRIMARY
- ALTERNATIVE
- SCIENCE
- PRIMARY
- ALTERNATIVE
- AGRICULTURAL SCIENCES
- Academic and nonacademic subbrand
- Marketplace subbrand
- Logo clear space
- Unacceptable logo applications
The value of our symbols has never been higher at Clemson University. Recognizing this in the new brand, a unique opportunity to unify our icons across the academic and athletic spectrum now exists. The Clemson brand update of let’s begin executes on this idea through a newly expanded family of logos.
A Clemson University logo or wordmark is a standardized graphic representation associated with this institution. Because of the value to Clemson University, any logo or wordmark that is intended to represent the University is the property of the University and must fit all University guidelines. Logos and/or wordmarks may not be used for commercial...
These elements may not be used to designate a business, social, political, religious or any other organization, or to imply or otherwise suggest the University’s endorsement, support, favor or association with any organization, product or service without permission of the University and the University’s Trademarks and Licensing Ofice. As Clemson is...
To maintain brand consistency, a five-level system clarifies current logos and helps bring consistency to any future logos or wordmarks. ANY LOGO VARIATIONS MUST BE APPROVED IN ADVANCE BY UNIVERSITY RELATIONS. LEVEL F I V E L5 LEVEL F O U R LEVEL T H R E E LEVEL T W O
These logos and wordmarks are the strongest visible symbols of Clemson and represent the entire University. The Clemson wordmark and Tiger Paw may be used noncommercially* by anyone at the University as long as used appropriately within the guidelines set forth in this manual. *Having no commercial objective and/or not intended to make a profit L E...
The primary wordmark is a stylized version of CLEMSON with the Tiger Paw in the “O” position. Because of the increased brand equity of CLEMSON and the Tiger Paw, UNIVERSITY is not included in the primary version. There are times when UNIVERSITY is needed. The alternative versions of the wordmark are to be used in those cases. CLEMSON WORDMARK
The CLEMSON wordmark should be used primarily for nonathletic University audiences. The primary wordmark is a stylized version of CLEMSON with the Tiger Paw in the “O” position and does not use the word UNIVERSITY. CLEMSON and TIGER PAW should be primarily reproduced in either Clemson Orange* or Goal Line White. Approved color variations are shown....
The CLEMSON UNIVERSITY wordmark should be used for general audiences and/or audiences that may not have a brand awareness of CLEMSON. There are optional alternative versions of this wordmark that include CLEMSON with the TIGER PAW in the “O” position and CLEMSON without the TIGER PAW. Either of these can be used but must follow the use guidelines. ...
Traditionally used exclusively for athletic uses, the Paw straddles academic and athletic usage. Tilt to one o’clock. Reproduce in either Goal Line White or Clemson Orange*. If printed in black and white, the Paw should be outlined with a fine black line, providing the Tiger Paw with a white background. Any other variations must be approved in adva...
The primary version of the seal is restricted by the following guidelines: The UNIVERSITY SEAL is restricted to the president, Board of Trustees and groups and uses created or designated by the President’s Ofice. Any other uses of the UNIVERSITY SEAL must be approved in advance by the President’s Ofice. The seal appears on certificates that (1) are...
A simplified version of the seal has been modernized and broadened as an option for use in the academic units, lending more substance and significance to these areas than were previously assigned. See Level 3 for guideline details. E V E L T W O Restricted-use marks
MUST BE APPROVED BY THE CLEMSON ALUMNI ASSOCIATION (CAA). CLEMSON UNIVERSITY
The CLEMSON RING CREST is a registered mark and must include the “®” symbol as a component of the crest in the lower right corner, aligned with the bottom of the RING CREST and the right side of the C. Reproduction of the CLEMSON RING CREST must use original artwork provided by the Clemson Alumni Association. Hand-drawn and unauthorized reproductio...
The vault marks are a part of the College Vault program. Clemson University’s vault marks are a collection of legacy logos and/or wordmarks from the past that have been digitized and trademarked. These may not be used for commercial or noncommercial purposes without prior approval of the University’s Trademarks and Licensing Office.
College Vault, athletic and all “hot market” marks/logos, which are those created for the purpose of generating royalties, must be approved by the director of licensing and run through the Collegiate Licensing Company prior to use. All vendors must be licensed and in good standing, both with Clemson University and the Collegiate Licensing Company. ...
These marks visually pair Clemson identity elements with a college, division, school, department, ofice or major in a way that provides a unique name with the Universitywide graphic unity. ALL LOGOS AT THIS LEVEL SHOULD BE DESIGNED AND APPROVED BY UNIVERSITY RELATIONS CREATIVE OPERATIONS. COLLEGE/DIVISION WORDMARK
The primary College/Division wordmark is a lockup of the Tiger Paw with the College/Division name. The Tiger Paw should tilt to one o’clock and be positioned to the left of the College/Division name. Reproduce in either Goal Line White or Clemson Orange*. The Registration ® mark must always be used. The name of the College/Division should be types...
The Alternative College/Division wordmark is a lockup of the Tiger Paw with the College/Division name and also includes “College of”/”Division of.” The words “College of/“Division of” should be typeset in Tiempos Text Medium Italic, upper and lowercase. The Tiger Paw should tilt to one o’clock and be positioned to the left of the College/Division n...
If Divisions choose, there can be alternate logo versions that include subunits and ofices set in Tiempos Text Medium Italic, upper and lowercase beneath the Division name. E V E L T H R E E
A school or academic department may choose to lock up with either the Tiger Paw or the Academic Seal, which uses a stylized version of the University Seal. Divisions and non-academic departments and ofices must lock up with the Tiger Paw. The Tiger Paw should tilt to one o’clock and be positioned to the left of the unit name. Reproduce in either G...
If a school or department chooses, there can be an alternate logo version that includes a line with Clemson University, the college name that the unit falls within or a major or degree program that falls within that unit. This line should be set in Tiempos Text Bold Italic, upper and lowercase beneath the school or department name.
Clemson® University > Above are examples of an alternate logo version that includes a line with “Clemson University.” AGRICULTURAL SCIENCES AGRICULTURAL SCIENCES > Above are examples of an alternate logo version that includes a line with the college name or a major or degree program. AGRICULTURAL SCIENCES AGRICULTURAL SCIENCES Above are examples of...
This is a broad group of academic and nonacademic subbrands for University-approved institutes, centers, programs, scholarship programs, organizations, registered student organizations, groups, clubs, fundraising campaigns, projects or annual or ongoing events. All marks at this level must be approved by University Relations. Registered student org...
These product brands have significant recognition or equity in the marketplace beyond that of Clemson University, may compete with of-campus/external commercial entities in the marketplace and may be multi-institutional. All logos/marks at this level must get prior approval to develop a level 5 logo/mark, and final design must be approved by Univer...
The Clemson logo must be protected and elevated, always having a clear space around it where no other elements appear (such as typography, other logos, graphics or photos that intrude upon the logo). Be mindful of maintaining this clear space, and do not place the logo too close to the paper’s edge, any folded edge, any cuts or embossing. The clear...
Do not add any efects such as bevels, drop shadows or outlines or change manipulate original colors. Do not use the logo over a tint unless it provides excellent contrast and legibility. Do not partially reverse a logo out of a tint or screen, and do not use any tints other than those in the palette. If in doubt, check with Design Director Jesse Go...
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Apr 17, 2024 · Clemson University Logo PNG. The Clemson University logo contains only two words, but the inscription has a hidden meaning thanks to the thoughtful design. The designers deliberately enlarged the first line to draw attention to it and presented it in a bright orange color that evokes positive emotions. The lower level of the emblem looks like a ...
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Discover Orange Bowl - West Virginia v Clemson. of 6. Browse Getty Images' premium collection of high-quality, authentic Clemson Logo stock photos, royalty-free images, and pictures. Clemson Logo stock photos are available in a variety of sizes and formats to fit your needs.
Media in category "Clemson University logos" ... Clemson logo (Taps 1913).png 586 × 588; 566 KB. Clemson University Wordmark.svg 269 × 71; 13 KB.
