Ads · Contagious book review
Ad
related to: contagious book reviewBrowse & Discover Thousands of Book Titles, for Less.
Search results
People also ask
What is the book Contagious about?
Why should you read contagious?
How many copies of 'contagious' & 'Invisible Influence' are there?
Is this book on contagion a book about disease spreading?
Mar 1, 2013 · 3.98. 30,337 ratings2,299 reviews. Goodreads Choice Award. Nominee for Best Nonfiction (2013) New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association. What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious?
- (30.3K)
- Hardcover
- How You Can Make Your Own Product Or Idea Viral
- Social Currency – “We Share Things That Make Us Look Good”
- Triggers – “Top of Mind, Tip of Tongue”
- Emotion – “When We Care, We Share”
- Public – “Built to Show, Built to Grow”
- Practical Value – “News You Can Use”
- Stories – “Information Travels Under The Guise of Idle Chatter”
- GeneratedCaptionsTabForHeroSec
Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but a...
Whether through a post on Facebook or Twitter, or telling an engaging story at a dinner party – people “self-share” experiences, ideas, and topics to make themselves and their lives appear more fascinating and interesting to others. Berger describes this form of word-of-mouth tool as “social currency,” or the “currency” we use to buy and sell peopl...
While social currency gets people to talk about things, “triggers” keep ideas and products fresh in the minds of consumers, ensuring that they keep talking about your idea. “Triggers” are stimuli that connect thoughts and ideas together. By designing products and ideas that are linked to our surroundings, it helps to set off frequent “lightbulbs” o...
Emotional content evokes feelings, both positive and negative, that drive people to share and act on those emotions. Tax hikes, price increases, new iPhone releases, elections and policy stances – all evoke positive and negative outbursts that drive people to talk about it with those around them. In many cases, it can drive activism in politics, sw...
“Making things more observable, makes them easier to imitate, which makes them more likely to become popular,” writes Berger. By making our products more public, we create self-promoting ideas that produce lasting memories that stick around well after the first interaction. Berger provides the following example to illustrate this rule: Say you see ...
People like helping and feeling useful to others. Practical value is all about sharing useful information that will help others save time, energy and resources. When there is is a product, services, cause or article that provides practical applicability for someone you know, you will likely share with them. Moreover, products and ideas with practic...
Stories are the most effective way to share ideas and information. As Berger explains, “Information travels under the guise of what seems like idle chatter… we need to… (embed) our products and ideas in stories that people want to tell… [by making] our message so integral to the narrative that people can’t tell the story without it.” Humans think i...
Learn how to make your product or idea viral with six key ingredients or STEPPS, based on years of research by Jonah Berger, a professor of marketing at Wharton. Discover how social currency, triggers, emotion, public, practical value, and stories drive word-of-mouth and influence purchasing decisions.
Jonah Berger’s new book explains what makes some ideas and products go viral, while others never gain traction.
May 3, 2016 · In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
- Jonah Berger
- $12.99
- Simon & Schuster
Mar 5, 2013 · Review. “Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity.
Mar 4, 2013 · According to Jonah Berger in “Contagious: Why Things Catch On,’’ there are six ingredients associated with messages, products, or ideas that go viral. Summarized in an easy-to-remember ...
Mar 5, 2013 · Books. Contagious: Why Things Catch On. Jonah Berger. Simon and Schuster, Mar 5, 2013 - Business & Economics - 244 pages. The New York Times bestseller that explains why certain products and...
