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Jun 1, 1998 · PDF | This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and... | Find, read and cite all the research...
Oct 11, 2014 · Abstract. The paper updates and extends Bilkey and Nes’ (1982) country-of-origin research, organizing and clarifying existing research streams, concluding with a set of research propositions appropriate for the global world. The paper argues that significant strategic opportunities, as well as potential pitfalls, exist in relation to country ...
- Dalton Wilcox
- 2015
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Jul 1, 2004 · This paper reviews the country-of-origin literature and traces the conceptual development of the country-oforigin construct. The value of such literature reviews resides in their...
- Keith Dinnie
Summary. This paper has reviewed the country-of-origin literature, tracing the development of research in this field and identifying three major chronological phases in the evolution of country-of-origin studies. The country-of-origin literature is extensive and frequently contradictory in its claims and conclusions.
- 245KB
- 44
Feb 20, 2024 · The question is whether the origin of exported or imported products is of strategic importance to firms. To address this question, we summarize insights gleaned from a survey of US-based export and import managers regarding the relevance of the CO phenomenon in marketing and purchasing decisions.
understand the academic roots of COO research, this paper will focus on post-Bilkey/Nes (1982) literature. COO is defined as the bias toward a product, positive or negative, that results from a consumer s preconceived ideas about the quality of products originating in a particular country.
Jun 1, 1998 · This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and country of origin. The country of origin may be an important element in the perceptions ...
