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Summary. This paper has reviewed the country-of-origin literature, tracing the development of research in this field and identifying three major chronological phases in the evolution of country-of-origin studies. The country-of-origin literature is extensive and frequently contradictory in its claims and conclusions.
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Mar 6, 2021 · Following final paper selection, a literature summary table was devised, as recommended by Younas and Ali [19], which captured information on: author(s); year of publication; country of...
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Nov 27, 2019 · This chapter is aimed at providing an initial theoretical framework on the theme of the country of origin (COO) from the company’s perspective. This chapter also describes the objectives of the volume and the methodology of the research.
- Giovanna Pegan, Donata Vianelli, Patrizia de Luca
- 2020
Jun 1, 1998 · This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services.
By classifying and evaluating the extant knowledge base of the country-of-origin area, this literature review not only delineates the major themes and issues in the field but also...
Jan 2, 2023 · Write your literature review. A good literature review doesn’t just summarize sources—it analyzes, synthesizes, and critically evaluates to give a clear picture of the state of knowledge on the subject. Tip. We’ve also compiled a few examples, templates, and sample outlines for you below.
The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other ...
