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Craig Gerber is an American executive producer and creator of children's television programming, best known for Disney Junior's Sofia the First, which ran from 2012 to 2018, Elena of Avalor, which ran from 2016 to 2020, and Firebuds, which began airing on September 21, 2022. Gerber has been praised for creating shows that deal with blended families, breaking gender stereotypes, difficulty fitting into society, and representation of Latin culture. Wikipedia