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Determine the primary function of your logo. A logo represents your brand through the use of shape, fonts, color and images. Being clear on why you need a logo can guide your design.

Boost recognition. Is your company new or competing in a field with a lot of other players? Having a strong logo can help clients recognize your brand more readily.

Create memorability. Consumers shop with their eyes and logos can be easier to remember than names, products, and services. Over time, a customer comes to associate your logo with your company.

Create trust. Part of bringing in and keeping clients is based on their willingness to trust you. A solid logo that conveys your honesty and integrity can help put clients at ease.

Enhance admiration. If clients already have a good impression of your business, you can build on that by creating a logo that is well-regarded for its good looks, cleverness or effective simplicity.

Think about your target market. It's important to be clear on who your client is and customize the look of your logo to appeal to those who will be using your services.

Create multiple designs. In the early stage, you may have several ideas that you want to express in your logo design. Commit them all to paper so that you can see what works and what doesn't.

Even a design that's a dud can spark an idea or offer one element that you want to retain in the next version of your design.

Draw a rough sketch of the design. You're better off putting pencil to paper in the initial stages of your logo design process. Sketching is a quick and easy way to get the ideas out of your head and onto paper where you can evaluate them more easily.

Plain white paper or simple graph paper make good backgrounds for your pencil sketches.

Don't erase. Designing is not a linear process. Keep the pages with the designs that you didn't like. They may spark an idea or, upon later examination, offer something of value.

Large design companies will often sketch out dozens of pages of logo concepts before they even touch a computer mouse. Take a tip from the pros and focus on your sketches first.

Create a final draft. Ultimately, you need to have your logo digitized. You can do this yourself or hire a professional to make it happen for you.

Learn a graphic design program. The most used program is Adobe Illustrator but Inkscape is another offering, and it can be downloaded online for free.

There are a number of instructional books and websites that can help you learn Illustrator. Community colleges and some continuing education programs offer classes in this design program.

Hire a professional graphic artist. If you already have a background in graphic arts, or computer-assisted design or you're a quick study, then you may be able to do it yourself; otherwise, you're better off putting your work in the hands of a professional.

Visit designers' websites to see their portfolios. You want to choose someone who has experience working with logo design.

Ask about turnaround time. Depending on what stage your design is in, you may go through another revision with an artist or he or she may simply reproduce your idea "as-is." In any case, find out how long it will take from the time you give them your design until you see a finished product.

Are there any good programs to help design a logo?

If you want the best, have a look at Adobe Illustrator; if you want something free, then go for Inkscape.

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