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Each episode is presented as a mock news programme, and the episodes rely on a combination of ludicrous fictitious news stories, covered with a serious, pseudo-professional attitude. Each episode revolves around one or two major stories, which are pursued throughout the programme, along with a host of other stories usually only briefly referred to. In addition, the programme dips into other channels from time to time, presents clips of fictitious upcoming BBC programmes, and conducts street inte

The programme features surreal news items. Examples include: 1. Reports that explosive-packed terrorist dogs were being released in London by the IRA. These "bomb dogs" wreak havoc, and prompt the British police to begin executing any dog on sight. This story is accompanied by a clip of Steve Coogan impersonating a Gerry Adams-esque Sinn Féin leader, spouting rhetoric while inhaling helium to subtract credibility from his statement. This was a satirical comment on broadcasters' responses to the

One-off correspondents in the series have absurd names, and include Hellwyn Ballard, Iggy Pop Barker, Romella Belx, Dônnnald Bethl'hem, Eugene Fraxby, Suzanna Gekkaloys, Pheeona Haahlahm, Collin Haye, Remedy Malahide, Spartacus Mills, Colin Poppshed, Beverley Smax and Suki Bapswent. David Schneider also plays The Day Today's News Dancer, who performs an energetic interpretive dance routine as an accompaniment to some news stories.

The Day Today was described as "achingly funny" by The Daily Mirror and "the freshest and funniest comedy since Monty Python" by The Independent. NME's review was mixed, calling it "not exactly hilarious".

The Day Today also features appearances by Armando Iannucci, Peter Baynham, Jean Ainslie, John Thomson, Graham Linehan, Alan Stocks and Minnie Driver. Crew