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  2. Jul 19, 2022 · But the military, famed for its ability to turn a phrase or ruin anything with an absurd acronym, came up with its own colloquialism for making the best of any situation: “Embrace the suck.”

    • Sarah Sicard
  3. Jul 19, 2022 · Though it’s impossible to trace back the phrase definitively to its first user, it became popularized in 2003 by Marines in Iraq. Retired U.S. Army Reserve Col. Austin Bay authored a book in the mid-2000s called “ Embrace the Suck ,” in which he explains the meaning of the phrase.

    • Sarah Sicard
  4. Sep 22, 2020 · Instead of investing energy in his own bad feelings, he embraced the suck and turned his eight-and-a-half years as a POW into an opportunity to create a better, stronger version of himself.

  5. Jul 17, 2020 · Embrace the suck” — to consciously accept or appreciate something that is extremely unpleasant but unavoidable in order to move forward.

  6. Mar 9, 2022 · Embrace the suck means to enjoy the pain while it lasts because it's making you stronger. Life is a balance of risk and reward, and the more you sacrifice today, the better off you will be tomorrow. Embrace the suck is another one of the cliché fitness terms you'll see pasted across many posters.

  7. Mar 8, 2007 · Morning Edition commentator Austin Bay, a retired colonel in the Army Reserve and a veteran of the Iraq war, explains some of the military jargon, which he's compiled in a little handbook called ...

  8. Dec 12, 2017 · He knows everything about embracing the suck. Here are five key lessons from David Goggins to become mentally strong. 1. Exceed Your Expectations, Dont Manage Them. When we fail to achieve something, people around us try to manage our expectations. For example, suppose you decided to lose 100 lbs. of weight in the beginning of the year.

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