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Cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations
The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame. In studies of the bias, options are presented in terms of the pr... Wikipedia