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May 13, 2021 · Glittering generalities are vague, emotional statements that appeal to audience values and beliefs. Learn how they are used in advertising, politics and propaganda, and how to recognize and resist them.
- Mary Gormandy White
- Staff Writer
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Learn what a glittering generality is and how it is used in advertising, politics, and rhetoric. Find examples of vague words or phrases that evoke positive feelings but lack specific meaning.
noun. a word or phrase that is used primarily to appeal to a person's emotions and values: They used glittering generalities like “freedom,” “civilization,” and “democracy” to boost support for the movement without talking about how to achieve those lofty goals.
Feb 14, 2024 · Glittering Generalities is a persuasive technique that uses vague, emotionally appealing words or phrases without evidence or reasoning. Learn how it works, its characteristics, and some examples from advertising, politics, and propaganda.
Glittering generalities are platitudes, clichés, or superficially convincing but empty phrases. The phrase is first recorded in a letter from the American lawyer Rufus Choate (1799–1859).
Glittering generalities, also termed as glowing generalities, empty vessels, virtue words, or loaded words, are phrases which appeal to the emotions without substantial information. They often refer to the strong abstract words used in political campaigns and advertisements.
