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- DictionaryProduct differentiation
noun
- 1. the marketing of generally similar products with minor variations that are used by consumers when making a choice.
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- Product differentiation
Process of distinguishing unique products or services
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Comp... Wikipedia
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