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   Con·ver·sion

   /kənˈvərZH(ə)n/

   

   noun

   • 1. the process of changing or causing something to change from one form to another: "the conversion of food into body tissues" Similar changechangingtransformationturningalteringmetamorphosistransfigurationtransmutationtranslationsea changehumorous:transmogrification
   • ▪ the adaptation of a building or part of a building for a new use: "the conversion of a house into apartments" Similar adaptationreconstructionrebuildingredevelopmentrefashioningredesignrestylingrevampingrenovationrehabilitationalterationmodificationcustomization
   • ▪ a building that has been adapted for a new use: British "high-quality cottages and barn conversions"
   • ▪ the changing of real into personal property, or of joint into separate property, or vice versa.
   • ▪ the transposition of the subject and predicate of a proposition according to certain rules to form a new proposition by inference.
   • 2. the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs: "my conversion to the Catholic faith" Similar spiritual rebirthregenerationreformationchange of heartrare:proselytization
   • ▪ repentance and change to a godly life: "the individual's responsibility in conversion is to repent and believe"
   • 3. the act of scoring an extra point or points after having scored a touchdown.
   • ▪ the act of gaining a first down.
   • 4. (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.: "you'll see better conversion rates for your local advertising if you include your physical address on your website"
   • 5. the action of wrongfully dealing with goods in a manner inconsistent with the owner's rights: "he was found guilty of the fraudulent conversion of clients' monies"
   • 6. the manifestation of a mental disturbance as motor or sensory neurological symptoms: "conversion disorders"
   • 7. the change in a quantity's numerical value as a result of using a different unit of measurement.

   Word Origin Middle English (in the sense ‘turning of sinners to God’): via Old French from Latin conversio(n-), from convers- ‘turned about’, from the verb convertere (see convert).

   Scrabble Points: 15

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