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    • Benefits, Not Features. Hello Fresh, a start-up meal kit provider, has used direct mail extensively as part of its marketing plan. In this February 2020 effort, on one panel of a self-mailer, icons and short copy work together to describe 3 big benefits of the service.
    • Big Images. This large image on the front of an August 2020 self-mailer easily illustrates United Healthcare’s Virtual Visits.
    • Product Sample as Involvement Device. Function of Beauty offers customizable hair care products. Scent strips are a few out of many possible options drive that point home on this February 2020 self-mailer.
    • Checklist as Involvement Device. PNC Investments gets prospects to think about their retirement plans — and look to the company for help — with a 5-point checklist postcard that was mailed in March 2020.
  1. Mar 20, 2019 · Google maps printed on the envelope to show directions or relay information. Another incredibly creative example of humour in direct mail. Send a balloon in a box. Use origami on your mailing will make your post much more fun and interactive, especially if your product is aimed at households with children.

    • Typeform. Typeform is a Barcelona-based online software company that specializes in online form building and online surveys. This is the re-engagement email they send customers who have stopped using their product.
    • Headspace. Headspace, an online healthcare company who specializes in meditation, wanted to know more than how their users were feeling about their Buddy feature.
    • Rent the Runway. Rent the Runway, an online service that provides designer dresses and accessory rentals, understands the panic. And not only do they have all the goods, they make sure you know about them when it’s most relevant.
    • 1Password. According to the First Impressions Email Marketing Study conducted by Ciceron, only 39% of brands send a welcome email. But guess what – welcome emails have the highest open rate of any emails you send to subscribers (with a staggering 60% open rate)!!
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  3. Jul 20, 2020 · Examples of direct mail marketing include postcards, flyers, mailers, catalogs, brochures, menus, and more. The act of sending a physical printed material to an audience may sound simple, but the most successful direct mail marketing campaigns are more nuanced than that.

    • Duffy’s Sports Grill. As soon as you open this Duffy’s email, you’re instantly greeted with a banner image and a call to action. As you scroll, you see the name of a menu item with a mouth-watering image to match just to the right of it.
    • Hotel Tonight. This next example from Hotel Tonight is one that also has a good flow. Again, we see another big bold image before anything else and, because of this, our attention is immediately drawn there.
    • 1Password. Your welcome message should feel warm and engaging. In this next example, 1Password checks all of the boxes. 1Password welcomes new users with some personality with “Take your shoes off and stay a while” messaging combined with matching imagery.
    • LearnVest. LearnVest also does this well. Here, a welcome message with a “Let’s Get Started” button are the first things you see once you open the email.
  4. Jul 01, 2021 · Write copy that's suited for them. Create your brand assets. Put it all together with a comprehensive email builder. Include clear calls to action. Include personalization elements. Always provide a way for them to opt out. Test your emails and make sure they work on all devices. Monitor your metrics. 1. Use an email planning template.

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