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reading this ebook on email marketing, keep the big picture in mind. In the following pages you will read about the top challenges email marketers face and how you can combat them. you will also learn about the types of communications you can send to your contacts. use the best practices shared here as a roadmap to your email marketing success.
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- WELCOME
- EMAIL MARKETING 101
- Grow your business with email
- PLAN AN EMAIL STRATEGY
- GROW YOUR EMAIL LIST
- Create a sign up form
- Static sign up form
- Pop up form
- Notification bar form
- Slide-in form
- The copy
- The call-to-action
- The location
- The design
- Create incentives
- List building tips
- Connect with social followers
- Launch a contest
- Publish valuable content
- To drive more trafic to your website, try tactics like syndicating your content on publishing platforms like Feedly and Alltop. Or
- Connect with third-party apps
- Collect subscribers ofline
- WRITE ENGAGING EMAIL CONTENT
- Create engaging content
- Types of emails
- Follow up emails
- Broadcast emails
- The essential emails
- Confirmation Email
- Welcome Email
- Writing subject lines
- Personalize your emails
- Monetize your emails
- Email design best practices
- HTML vs. Plain text emails
- Build emails for mobile
- Choose a date and time
- To determine the best day and time to send your emails, you should
- Send targeted messages
- Geographical location
- Email engagement
- ADVANCED EMAIL AUTOMATION
- Create multiple campaigns
- Link campaigns together
- ANALYZE & IMPROVE EMAILS
- By reviewing the performance of your emails, you can identify
- Opens
- Click-throughs
- Unsubscribes
- Deliverability
- Trafic
- Sales
- Ask for feedback
- GET STARTED WITH EMAIL MARKETING
Email marketing doesn’t have to be intimidating. You just have to know how to do it right. This guide covers everything from planning an email marketing strategy to growing your email list to optimizing your emails for success. If you’re brand new to email marketing (or just looking to give your campaigns a boost), this guide will help you get star...
When you sign up to receive email newsletters from your favorite blog or email updates from your favorite store, you’re giving that person or business permission to send you emails. And it’s the email sender’s responsibility to give you what you signed up for; whether it’s an email newsletter or a limited-time sale. As you receive those emails, you...
For many small business owners, bloggers and entrepreneurs, managing the daily operations of a brand is a full-time, borderline 24/7 job. While you may try playing the Jack of all Trades, you’ve probably encountered a few (or many) times where it’s felt like there’s never enough time to do it all. Juggling all of those responsibilities often causes...
Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals.
An engaged list of subscribers is the key to email marketing success. But it’s not just about how many subscribers you have – it’s about having the right people who are interested in your brand and what you have to share with them. To help you grow your list and attract quality email subscribers, there are a few steps you need to follow. And it all...
The sign up form is where your website visitors submit their email address in order to subscribe to your list and get your emails. These forms can also allow you to obtain other information, like name, geographical location, specific interests and more. Sign up forms typically live in the header or sidebar of a website page, or as a pop up box that...
The regular sign up form is a classic way for attracting website visitors to subscribe to your email list. These are static blocks that you can put on your homepage, in your sidebar, in the middle or at the end of a blog post or on a dedicated page for subscribing.
Pop up forms are a high-converting option and work really well at attracting new sign ups. A pop up form will appear over your web page, and give you a bit more real estate to convey your value. Most tools will let you set the time before the form pops up as well (we recommend 45 seconds, but be sure to test this to see what works best for your aud...
A notification bar form sits at the top of your site or blog. Pop up forms can be disruptive for some audiences, and static sign up forms can get lost in the content. The notification bar form is a great way to promote your form on the top of a web page and ensure that new visitors are aware of your email list.
A slide-in form can be less intrusive than a pop up, and is perfect for pages that have a lot of content. As a user scrolls down a page, a simple sign up form will slide onto the screen, usually from the lower right corner. This engagement typically hits the reader after they’ve already started reading the post and obtained value from your content....
Your form should tell readers exactly what they’re going to get after signing up to your list. Will you be sending them a weekly newsletter? Product promotions? Setting clear expectations will be key to attracting quality subscribers who want to hear from you – and staying out of the spam folder. Your sign up form should clearly explain the benefit...
This is the part of your sign up form where you ask readers to take a specific action. In this case, your call-to-action (CTA) is to sign up to your email list. Instead of going with the generic “Sign Up” button, however, try getting creative. A unique, contextual and action-oriented phrase such as “I wanna join!” or “Send me my free ebook” will ce...
Your sign up form should appear on highly traficked website pages, such as your homepage or blog. Ideally, you want to place it in a location where it’s noticeable and grabs your visitor’s’ attention. Since the location will also depend on the type of form you use, be sure to consider this as you decide on what form is best.
To create a consistent experience, your sign up form design should reflect the look and feel of your website and/or brand. A cohesive user experience helps to establish your credibility and build trust with your audience. In addition to carrying over various brand elements, consider the size of your sign up form and colors used within it; for examp...
People love receiving exclusive gifts and discounts. So why not add one to your sign up form? Ofering an incentive (or lead magnet) that appeals to your audience is a great way to encourage them to sign up to your email list – especially individuals who are on the fence. Common lead magnets include product discounts, ebooks or whitepapers, a downlo...
If you’re active on social networking platforms like Facebook and Twitter, you may already have a growing community of people interested in your business. So why not reach out to this audience and encourage them to subscribe to your email list? By doing so, you can expand your reach, increase the chances that they’ll see your content and nurture cu...
Fortunately, encouraging your social followers to sign up to your email list can be as simple as sharing a post that teases exclusive content in your emails. Or, consider adding a sign up form to your Facebook business page and sharing a link to a web-hosted version of your sign up form. There are also certain social platforms that provide addition...
Host a contest that features a valuable prize and requires an email address to enter. Promote it on social media, your website and any other place where you can interact with your audience.
People are more likely to sign up to your email list after you prove that the content you have to ofer is worth it. If you have a blog, take the time to write content that’s going to make a diference in helping your audience. Once you prove to them that they need your content, they’ll be primed for signing up to your list.
leverage strategic partnerships with influencers or other businesses that have similar audiences to yours. The more you can reach new communities of individuals who are likely to be interested in your brand, the more trafic you’ll be able to bring to your website – which can increase sign ups to your email list.
From landing pages and shopping carts to membership clubs and pop up forms, there are a number of apps and tools that are designed to help you grow your subscribers. And when you connect them to your email marketing service provider, you can trust that your subscribers will move directly into your list.
Whether you’re at an event or brick-and-mortar store, you’re interacting with people who might be interested in your email list. Leverage your interactions with your audience by downloading an email sign up form app (like AWeber’s Atom app) to your phone or tablet to collect new email sign ups on the go. If you’d prefer to go ‘old school,’ the reli...
If having quality subscribers is one part of the equation to achieve email marketing success, then the other piece is creating valuable content. This should be the cornerstone of your email marketing strategy. After all, the only way to attract the right people to your list is by giving them content they’re interested in. The first step? Identifyin...
The first step to writing email content is first identifying the value you hope to bring your subscribers. As with any branded content your audience will interact with, they will wonder what they’re going to get out of it. The answer should be clear within your email content. This is crucial to creating efective emails that people not only want to ...
In the world of email marketing, there are a few diferent types of emails that you can send to subscribers. Each one serves a diferent purpose, but all are essential to every email marketing strategy.
Follow ups (also known as autoresponders) are automated emails. These are messages you can create and schedule in advance so they automatically send in a sequence to those who subscribe to your email list. This means that all of your subscribers will receive your message at the times you selected, so you don’t have to manually send the same informa...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
You just learned a ton of awesome information about email marketing, and if you just read all of that all the way through, virtual high-fives to you because that is awesome! If you need a little time to let everything soak in, go for it. But to help you take small steps towards launching your email marketing strategy, I encourage you to choose one ...
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People also ask
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Sep 12, 2022 · Beginner-friendly email marketing campaign examples. When you’re starting it can seem overwhelming to figure out how to set up an email campaign and what content to include. There is a range of different types of email to keep in mind (depending on your goals) when crafting your campaigns: Awareness building - new product, welcome, announcement
Whether you’ve been marketing your business for years, or you’re just starting out, email marketing is essential to engaging with the individuals who matter most: your customers. According to one study, 60% of consumers said marketing/advertising emails influenced their purchase decisions. Which means your email marketing strategy
situations (newsletters, thank-you email, and so on), design attractive, on-brand emails, analyze results… Whew! The whole process can feel complicated and overwhelming at times. Effective email marketing takes time, effort, and a strategy. But don’t worry: This guide will take you step-by-step through how to get started with email marketing,
what to look for in a modern email service provider. We hope this guide will help you tell richer, more compelling, and ultimately more engaging stories within your email marketing and beyond. Throughout it, you’ll find checklists and worksheets to help you assess your strategy and examples of great email marketing to inspire you.
