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What email marketing strategies do SaaS companies use?
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- Subscription confirmation email by Stripo. This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails.
- Warm welcome email by Wistia. A welcome email is the second email your subscribers see. Make it as warm and as informative as possible. Now it is the right time to write emails in your corporate style: make jokes, if you normally do in your emails; use jargon; use interactive elements if you this is what you normally do.
- Segmented promo email by Weblium. It's unexplainable, but a fact. The right segmented list can make the difference in a mind-blowing 1,000% increase in CTR!
- Updates/digest email by Zapier. Email digests and updates are crucial to have in their arsenal to bloggers, to those who provide different services and software.
- Create Content That Aligns with The Customer Journey
- Give People A Reason to Subscribe
- Automate The Process For A Wider Reach
- Create Engaging Subject Lines
- Send Personalized Messages
- Use Videos and Power Words to Improve Click Rates
- Share Promotional and Educational Content
- Segment Your Audience
- Conduct A/B and Multivariate Email Testing
- Choose An Appropriate Time to Send Emails
Email marketing is like dating. You get to know the person and do your best to leave a good impression. You know, sending chocolates and flowers after a nice date. Those sweet text messages telling them you had a nice evening. Only after they feel comfortable should you make a move. Don’t send an email before the first date telling them how much yo...
There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails. The newsletters you send to subscribers are a means of developing a relationship with your audience. That’s the idea, at least. The problem is that most people’s inboxes are overflowing. Just think ab...
You send automated emails to people based on where they are in your funnel and how they are engaging with your company. Automated emails help you connect with your prospects. For example, sending a series of welcome emails to new subscribers. Or, you might send it to someone who has just signed up for your tool. That ability to engage subscribers i...
Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body. Your subject line should be engaging, creative, and simple, leaving the recipient curious about the email’s contents. The standard word count for a good s...
People love reading relatable messages. Messages that feel like they were written just for them. Only then will they take actions like subscribing or paying for your services. That’s why email personalization is important when running SaaS marketing campaigns. It starts from the salutations in your email. First, you must mention the recipient by na...
I made the analogy that SaaS email marketing is like dating earlier. You want your date to have a fun time, and look forward to your next encounter. That means keeping the content you’re sharing varied (not going to the same restaurant for every date). Sharing video content through your emails is a great way to keep your audience engaged. In additi...
The primary function of any marketing strategyshould be to forge strong ties that encourage subscribers to remain loyal to your company. To achieve this, send a mixture of educational and promotional emails. You want a value, value, value, offer combination. Providing a lot of value will show subscribers your value as an industry guide and SaaS pro...
Your subscribers will either lose interest or hit the unsubscribe buttons if they keep getting irrelevant content. That is why customer segmentationis vital to a SaaS email marketing strategy. You need to logically divide and group your audiences into segments. Then you can send targeted emails that fit each group and encourage them to move to the ...
The success of your SaaS email marketing is highly dependent on your email messages and design. These two are what attract new leads to learn more about your product. So, you need to run A/B tests to optimize your conversion rate. A/B testing allows you to test different elements of your email marketing campaign. But of course, you don’t have to sp...
To get maximum engagement from your SaaS emails, you must send the right number of emails at the appropriate frequency. Recent research by Sendinblue revealed the best time to send SaaS email campaigns is between 2 pm and 3 pm. However, these statistics are only a starting point. Track subscriber email patterns in your past engagement data and repo...
- Nico Prins
Mar 24, 2023 · What is email marketing for SaaS? Features of email marketing for SaaS. Personalization; Customer education; Customer success stories; Incentivized referrals; Product updates and feature releases; Account activation emails; Free trial reminders; 8 Examples of successful SaaS email marketing campaigns. 1. Canva — illustrated recommendation; 2.
- Plan lifecycle segments first. Have you ever been on a receiving end of an email marketing campaign that was completely irrelevant to you? What did you do next?
- Choose the right time. I subscribed to a blog some months back because I liked reading their articles. But I always missed out on their articles. Why?
- Review email data regularly. To create a better performing email marketing campaign, you must review your data regularly. This could mean studying your email list weekly.
- Focus on simple campaigns first. When you subscribe to email automation tools, you’re tempted to build complex email automation and use them. But this might not be the correct way to start if you’re just beginning your email marketing journey.
Jul 20, 2023 · While many of the strategies featured in this list are suitable for all business types (especially B2B companies), we’ve chosen these as the most important email marketing tactics for SaaS and we’ll be looking at specific examples and use cases for software companies.
Oct 20, 2023 · This guide will take you through 9 tips that’ll help you build a successful email marketing strategy for your SaaS company. Bonus: Learn how Newspoint uses GetResponse email marketing software to grow their SaaS business using emails, lead magnets, webinars, and more!
May 16, 2023 · 12 SaaS email marketing strategies to build your plan. There are many ways to leverage email marketing for SaaS businesses. In the interest of brevity, we’ve narrowed down that list to 12 crucial strategies that you can use in your own SaaS product marketing.
