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Jan 23, 2024 · 3. Lead Nurturing Email Marketing Campaigns. When you identify leads with the highest purchase intent, lead nurturing campaigns help you provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). In these emails, you can be more up-front about wanting recipients to buy.
- Email Segmentation
30 Ways to Segment Your Email List for More Targeted Email...
- Email Marketing Campaigns
Email Marketing Stats for B2C. 50% of B2C marketers say...
- Email Segmentation
May 3, 2024 · If you’re still not convinced, check out the membership benefits like “level up your artistic skills,” “build your creative business” and “grow your skills for the future.”. 2 ...
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What is direct email marketing?
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What are the benefits of direct email marketing?
How do I create a successful direct email marketing campaign?
Mar 12, 2024 · The simple answer is: Yes, email marketing is incredibly effective. According to a Litmus report, more than 90% of marketers believe email marketing is important in their company’s success. Email marketing provides an excellent return on investment (ROI), averaging $36 for every $1 spent. That’s a 3,600% return.
- What Is A Business email?
- Types of Business Emails
- Sample Business Introduction Letter to Prospective Clients
- Sample Email to Approach New Client
- Business Email Templates
- Tips For Sending Proposal Emails to Clients
- Use Sales Email Templates to Nurture Leads
Broadly speaking, a business email is any email sent in a professional context — specifically tailored to advance business interests with a prospect or customer. It's relatively self-explanatory. When you dig a little deeper, the concept gets significantly more nuanced. The term “business interests” covers a lot of bases, so naturally, a business e...
1. Proposal Emails
A proposal email can take on a lot of forms, but generally speaking, the term refers to an email that includes pertinent information, valuable context, and a persuasive edge — typically sent during the consideration or decision stage of the buyer's journey. It‘s essentially a digital elevator pitch — a quick yet thoughtful rundown that sheds light on your value proposition and how your solution is specially equipped to suit your prospect’s needs and interests.
2. Prospecting Emails
Prospecting emailsare business emails generally sent to warm or cold contacts to pique prospects‘ interests and get your foot in the door. They’re typically structured around some sort of value add and personal appeal. That can be something like responding to a social post, commending a prospect on a recent achievement or career milestone, referencing a recent blog article they published, or any other avenue to frame yourself as an interested, consultative resource that they should consider d...
3. Follow-up Emails
Follow-up emailsare central to keeping prospects engaged, ensuring deals stay in motion, and in some cases, disqualifying uninterested prospects before you sink too much time and effort into your engagements with them. They're typically sent followinginitial conversations, meetings, or proposals (shocking, I know.) Generally, they require a tactful balance of assertiveness and respect — you don‘t want to alienate prospects by being too aggressive, but you don’t want to let opportunities pass...
Here are several examples that can inspire your own prospecting techniques. A couple of caveats: 1. These are generalized to a greater degree than emails we would typically send; they apply to all types of companies and categories. (I've given you some examples of different languages you can use as a guide.) 2. You can certainly get more creative t...
Here‘s a sample email you can use to approach a new client. It’s based on the first introduction email template. Email templates like the one above reduce the amount of time I spend doing admin while helping me connect with uber-busy buyers. I hope they'll do the same for you. Introduce them into your email cadence and see what kind of a difference...
1. Referral Request Email: Post-Conversion
I touched on this earlier, but happy customers are some of the most valuable resources you have when it comes to generating high-quality leads. Prospects trust each other more than they trust you — especially when they're close to one another. Use this email template to touch base after your prospect has had some time to sit with your solution and see results. Hopefully, they're better off as a result of leveraging your offering — it also helps if your customer success and support teams have...
2. Referral Request Email: Requesting Referrals to Connections
I know I keep harping on this, but prospects will (almost) always trust a close friend or connection over some salesperson. A happy customer vouching for you to their peers is one of the most valuable assets you can ever have at your disposal. This email is one of the more streamlined ways to generate that kind of referral. Dear [Prospect], I hope this email finds you well. I am reaching out to you as I have been impressed by your expertise and network in [industry or field]. I am currently e...
3. Marketing Email: Awareness Stage
Effective business emails aren‘t always acutely focused on the nuances of a prospect’s situation — especially when they‘re only in the "awareness" stage of the buyer’s journey. In those instances, a “putting-out-feelers-esque” email like this one is more appropriate. Dear [Prospect] Are you looking to [address a pain point or desire]? Discover how [Your Product/Service] can revolutionize your [specific area, e.g., workflow, productivity, etc.]. At [Your Company], we specialize in [briefly men...
1. Lead with a clear subject line.
I touched on this earlier, but I‘ll mention it again — your subject line can make or break any business email, and proposal emails are no exception. I know I’ve ignored plenty of emails with less-than-compelling headers, and I promise you, your prospects have too. Make sure your subject line has some degree of personalization. Prospects never want to feel like another name on a list, so do what you can to make them feel a little special (in a purely professional sense) — and make sure your li...
2. Make sure your greeting is personalized and approachable.
As I said with the last point, you don‘t want your prospect to feel like another name on a list. Sales, when done correctly, is a personal, consultative process — so you don’t want to undermine those elements by addressing your proposal to “To whom it may concern.” Address them personally to start things off, and make sure to keep things conversational and professional as you lead into the meat of your proposal. Try going with something like this: “I hope things are going well on your end. My...
3. Keep the initial context about your business concise and focused on benefits.
In my experience, prospects aren't trying to be inundated with information on the proposal email. No one wants an instruction manual in their inbox, detailing each and every feature your solution has to offer. Prospects are busy, and in most cases, they‘re less interested in all the neat bells and whistles your product or service has. As you lead into your value proposition, try to keep things focused — if you pique their interest with your proposal, they’ll likely do some research independen...
Even though your prospects might have crowded inboxes, they still take the time out to read and respond to emails that address their pain points and needs. The sales email templates in the post offer you a starting point for creating these types of valuable emails. Remember that many other people would be reading this guide, so don’t just copy and ...
- Wix. Type of email marketing: Roundups. Why it works: Roundups are newsletters that contain a list of resources, tips or other content that's useful to your subscribers.
- Yam. Type of email marketing: Welcome. Why it works: Welcome emails are automatically deployed when someone signs up for your service, subscribes to your email marketing, creates an account on your website or makes a first-time purchase.
- Beaten Path Co. Type of email marketing: Discount. Why it works: Promotions are hard for customers to resist, which is why it’s common for businesses to offer a discount in exchange for their email address.
- Bonsie. Type of email marketing: Thank you. Why it works: Saying thanks is not only polite; it can also be an effective marketing tool. Thank-you emails can help you connect or reconnect with customers.
You need to track several key metrics when crafting this type of email campaign. You must keep an eye on those who respond to your emails, click on the links, and make a purchase. With direct email marketing, you can improve your metrics and maximize the benefits of your advertising tactics. Ensure the delivery of relevant content.
Oct 15, 2023 · Direct email marketing is a powerful tool that can help businesses reach their target audience and drive results. By sending customized emails directly to a subscriber's inbox, businesses can engage with their customers on a personal level, build brand loyalty, and increase conversions. In this guide, we will explore the ins and outs of direct ...
