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Don Murphy (DM): I started in the fitness industry back in the early 80s when I was in high school and my mother became involved in fitness. She and her former business partner then got into the Gold's Gym brand in 1989 and we've evolved and grown for 30+ years to get to where we are today: owners of two of the biggest Gold's Gym facilities in ...
Thank you Les Mills US (LMUS) for this article, written based on our recent interview. ... See how Don Murphy's mindset shift around omnifitness has become a game changer at his two Gold's Gym ...
- Power of Events
- Use Your Star Players
- Spread The Word
- Work Up The Wow Factor
- Innovate
- Do It Again!
Events have long been the bedrock of a thriving club. They remain the most powerful reminder of why members fell in love with your club in the first place and serve as a fantastic example of all the things your club can offer that fitness apps cannot. Great Instructors, pulsating workouts, and a strong sense of community come to the fore, bringing ...
Connection is a key driver of member motivation, so securing your top talent to light up the stage is the first step on the road to planning an unmissable event.79% of members state that Instructors are extremely important, with the quality of Instructor the single most important factor for participants choosing group workouts. Getting your A-Team ...
Members are your most powerful marketing channel for your events. The magic of a motivating workout means group exercisers refer 20% more new members than someone who works out solo, with one in ten group exercisers referring more than 10 new members to their facility (Qualtrics, 2019). Creating quality events is a way to ensure a steady stream of ...
An event is a great way to drive footfall to your club, but don’t forget to factor in how fresh eyes will view your studio. The member experience starts when they enter your facility and continues through every aspect of the club. You can influence your members’ emotional response to their experience by paying careful attention to what they see, he...
Investing in innovative tech has helpedCrunch Fitness, West Floridadial up their club profile and event marketing ability. Christian Dyer, Membership Engagement and Social Director says: “Something I would recommend to every club is buying a 360-degree camera. You can actually launch livestreams on your social channels with a 360-degree camera. We ...
Great club events needn’t be a ‘one and done’ affair. Creating regular life-changing fitness experiences your members will love reinforces the joy of working out at your club and reminds them you’re in it together for the long haul, with plenty to look forward to. The benefits of bringing members together often is a winning formula forthe JCC in Br...
- From cannibalism to coexistence. While the rise of home workouts sparked fears for the future of brick-and-mortar gyms, 2023 could mark the year this concept is flipped on its head.
- Generation Active. If the pandemic was defined by clubs’ use of technology to keep members moving, then the next phase of club growth will undoubtedly be driven by operators’ ability to win their share of Gen Z and Millennials – often dubbed ‘Generation Active’.
- FitTok for the win. Silly dances aside, TikTok has firmly established itself as the zeitgeist social media platform for young people, earning a significant amount of influence – particularly when it comes to fitness.
- “Show me the value” With a global recession and cost-of-living crisis looming large, consumers are scrutinising all of their monthly outgoings and deciding which they can do without.
Don Murphy addresses the audience at the end of LMWC's mega quarterly on day 2. This message sheds light on the ability for group ex instructors, trainers, ...
Mar 1, 2016 · Bill Austin, Mary Murphy, Kim Kenyon and Don Murphy of Hudson Valley Gold’s Gyms in New York state owned the Les Mills Northeast distributorship before it was sold to Les Mills in 2009. Those states were Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
448 views, 5 likes, 0 loves, 0 comments, 3 shares, Facebook Watch Videos from Don Murphy: Checked out Les Mills cycling program, THE TRIP, yesterday at TMPL gym in NYC. Awesome experience! #lesmills...
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