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Jun 27, 2018 · That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
Jan 17, 2011 · By AdExchanger. Monday, January 17th, 2011 – 11:38 am. SHARE: From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem.
Jun 27, 2018 · That’s why, for the last three years, we’ve been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers ...
Jun 5, 2012 · So we're announcing some new tools to give publishers greater transparency into their businesses and better ways to work with their partners, for example a new Market View on the DoubleClick Ad Exchange that gives them the big picture of what’s happening across the exchange, rather than just their own performance.
Apr 4, 2018 · To ensure publishers continue getting the greatest value for all their ad inventory, we’re expanding Exchange Bidding to more ad formats like video ads and transaction types such as programmatic deals. Both of these products are currently in closed alpha and will be released to beta in the upcoming months.
Jan 16, 2011 · A year of the new DoubleClick Ad Exchange: improving large publishers’ returns. Fifteen months after launch, the new version of DoubleClick Ad Exchange is showing strong momentum -- we’ve tripled the number of transactions since last year -- which translates into more dollars for publishers.
Sep 17, 2009 · You may have seen our post on the Official Google Blog, announcing the new DoubleClick Ad Exchange. The Ad Exchange is a real-time marketplace to buy and sell display advertising space.
