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Jun 27, 2018 · Since the acquisition of DoubleClick over 10 years ago, we’ve continuously evolved our platforms to help our partners grow their revenue and create sustainable businesses with advertising. That’s why, for the last three years, we’ve been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a ...
Sep 25, 2013 · When DoubleClick for Advertisers was founded in 1998, we invested in the promise that digital can forge connections and bring value to advertisers, publishers and users. Today, as we celebrate its 15th anniversary, we’re excited to be investing in the next wave of digital marketing where we are even more connected than ever before.
DoubleClick for Advertisers (DFA) is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. DFA streamlines workflow for planning, trafficking, targeting, serving, optimization and reporting. DFA serves as the foundation of DoubleClick's digital ad management ...
Aug 1, 2017 · DoubleClick provide a dynamic framework for delivering ad experiences that advertisers and users love. Rather than serving a static image or text ad, native ads deliver an engaging user experience by taking multiple creative components — such as a headline, thumbnail and description — and assembling them in real-time to match the style of ...
Apr 20, 2016 · DoubleClick for Advertisers introduced a new tool today for agencies and marketers, called “DoubleClick Verification,” that acts as a built-in ad verification solution and subsequently ...
Sep 25, 2013 · The phase of adolescence is a transitional one, and this year, on the 15th anniversary of DoubleClick for Advertisers (DFA) we find ourselves celebrating a big milestone: an entirely rebuilt campaign management platform for marketers and agencies, the coming of age of DFA.
Sep 12, 2013 · The first part of the improvements was the replacement of the former DoubleClick for Advertisers interface with a new DoubleClick Campaign Manager, which Google called the biggest upgrade to the ...
