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What are your newsletter best practices for Your Small Business?
What are email newsletter best practices?
Does your small business need a newsletter?
How do you create a successful newsletter?
4 days ago · Here are our newsletter best practices for your small business: Put a lot of work into your subject lines. Offer something of value. Make it unique. Stay on a strict schedule. Drive...
- Review Successful Newsletter Examples.
- Evaluate Whether Or Not You Need An Email Newsletter.
- Figure Out What Kind of Newsletter You Want to Send.
- Balance Your Newsletter Content to Be 90% Educational and 10% Promotional.
- Set Expectations on Your "Subscribe" Page.
- Get Creative with Email Subject lines.
- Pick One Primary Call-To-Action.
- Keep Design and Copy Minimal.
- Make Sure Images Have Alt text.
- Make It Easy For People to Unsubscribe.
Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry. We've compiled a list of dozens of our favorite email newsletters into an ultimate lookbook.
I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one. To figure out what you need to do, first do some research. In your industry, are there successful email newsletters that people like to subscribe to? Wh...
One of the biggest problems with email newsletters is that they're often cluttered and unfocused because they're supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Email -- whether it’s a newsletter or not — needs one common thread to hold it togethe...
Chances are, your email newsletter subscribers don't wantto hear about your products and services 100% of the time. While they may love you and want to hear from you, there’s only so much shillingyou can do before they tune out. Case in point: I have a thing for shoes, and I especially love this one shoe site. I willingly opted into the company’s e...
Once you’ve figured out your newsletter’s focus and content balance, make sure you’re properly communicating about them on your subscribe landing page. Get specific. Tell potential subscribers exactly what will be in the newsletter as well as how often they should expect to hear from you. Take a page out of SmartBrief’s book: On the subscribe landi...
Even if your subscribers sign up for your emails, there’s no guarantee that they will open your emails once they get them in their inbox. Many marketers try increasing familiarity with their subscribers by keeping the subject line the same each day, week, or month that they send it. But let’s face it, those subject lines get old for subscribers — a...
Okay, part of what makes a newsletter a newsletter is that you’re featuring multiple pieces of content with multiple calls-to-action (CTAs). But, that doesn’t mean you should let those CTAs share equal prominence. Instead, let there be one head honcho CTA — just onemain thing that you would like your subscribers to do. The rest of the CTAs should b...
Like we said before, a newsletter can easily feel cluttered because of its nature. The trick for email marketers to look uncluttered revolves around two things: concise copy and enough white space in the design. Concise copy is key — because you don’t actuallywant to have your subscribers hang out and read your email all day. You want to send them ...
Given that visual content is incredibly important to the rest of your marketing activities, it’d make sense that you’d want to include them in your emails … right? Right. But email’s a little bit trickier. Most of the time, people won’t have images enabled, so you’ve got to make sure your images have one essential component: alt text. Alt text is t...
This seems kinda counter-intuitive, but it’s key if you want to maintain an active, engaged subscriber list. Don’t use weird language like “Alter your communication with us.” Don’t hide an unsubscribe button behind an image without alt text. Besides keeping your list healthy, having a clear unsubscribe processwill help ensure your email isn't marke...
- Ginny Mineo
Mar 6, 2023 · Plan your email newsletter campaign with purpose Avoid sending irrelevant or excessive content Deploy your newsletters as part of a coordinated, cross-channel, lifecycle marketing strategy Email newsletter best practices to build and maintain your list Email newsletter best practices for design Email newsletter best practices to improve inbox ap...
Apr 17, 2024 · Step 1: Choose an email newsletter tool. Step 2: Figure out your newsletter's goal. Step 3: Choose a template and gather your content. Step 4: Personalize your template. Step 5: Set your email newsletter size. Step 6: Add in your body content. Step 7: Add in personalization tokens and intelligent content.
- Ginny Mineo
Dec 28, 2020 · 1. Be Consistent And Make It Useful. Being consistent by sending your newsletter on the same day every week and putting useful information into it is key. Are you telling your audience about...
May 23, 2023 · 10 newsletter best practices to punch up your emails. 1. Understand your newsletter audience. 2. Stay on topic and don’t ramble. 3. Include third-party content for more engaging newsletters. 4. Include user-generated content. 5. Connect to trending topics or events. 6. Use social media as a teaser. 7. Deliver exclusive and unique content. 8.
