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Apr 9, 2024 · Learn how to create a newsletter that delivers value to subscribers with tips and tricks from HubSpot. See examples of email newsletters from different niches and industries with exceptional design, copy, and CTAs.
- Annie Mcgreevy
- Graza showcases delicious ways to use their product. Roundup posts are common, and they’re a great way to pack a ton of value into a newsletter while giving the reader a lot of learning opportunities.
- Who Gives a Crap leads with entertainment. Let’s face it: Bathroom humor is universally funny. Australian toilet paper brand Who Gives A Crap sends this cheeky guide to “bathroom guest etiquette” with silly how-to copy that walks the line between useful and ridiculous.
- Farmer Jones Farm builds local community. If you’re a local business, gathering people in real life may be your superpower. Locality and community are two of the most significant drivers of relevance in newsletter content, so you won’t want to sleep on this tactic if a lot of your customers are in one area.
- FARM Rio showcases products for ready-to-buy segments. You can try sending newsletters that showcase your products as the entré—but we recommend sending these types of newsletters to an audience segment that’s a little more ready to buy than others.
- Skillshare. Subject line: Honoring Juneteenth. Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States.
- John Lewis. Subject line: Perfect gifts for Mother's Day. Mother's Day is a big holiday, especially for retail brands. As a business owner, or someone starting a business, you’ll need to know how to make your email newsletters stand out on this important day.
- MiMOKO. Subject line: June newsletter + floral styling tips for beautiful home. MiMOKO sells beautiful handmade ceramic planters and vases. Although the company is primarily an online store, MiMOKO does not merely focus on promoting products and sales in its newsletter.
- Allplants. Subject line: New Dish Alert! Tempeh Rendang Curry. Instead of inviting users to open their wallets, the company opens its readers’ appetites with mouth-watering photos and detailed descriptions that foodies won’t be able to resist.
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- DocuSign. DocuSign, a popular business tool, is anything but bland when it comes to newsletter content. Here’s a great example of a DocuSign newsletter.
- Canva. Canva makes it easy for anyone to create their own graphic designs. The brand uses its email newsletters as an opportunity to communicate to its email list how easy it is to use the tool.
- Blank Street. Blank Street, a coffee app, makes it easy for people to order premium coffee drinks from one of its many coffee carts in New York City. The brand demonstrates this ease of use in its visual newsletter example.
- Etsy. Ecommerce marketplace Etsy is a source for all things handmade and consistently inspires its community to support handmade. In this newsletter example, Etsy stays true to its brand with an engaging seasonal newsletter.
- Warby Parker. This email newsletter from Warby Parker is a lesson in email marketing minimalism. You don’t need five pages of long-form copy to sell a consumer product.
- Fleur and Bee. Fleur and Bee is a skincare company committed to making natural, ethical products. To Fleur and Bee and its customers, being vegan, cruelty-free, and environmentally friendly is vital to having conscious, glowing skin.
- Tattly. Tattly sells temporary tattoos — but not the ones you remember from childhood. Tattly tattoos are designed by professional artists who get a cut of every sale.
- Peloton. Peloton has a remarkably consistent brand look and feel, and this email newsletter is no exception. Like Subaru and Lenovo — other brands looking to convey that their product is sophisticated, powerful, and high tech — Peloton has gone with a black background and high-contrast text.
