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Emma offers a wide array of ready-made templates that are mobile-optimized, responsive, and come with preset styles for text, links, images, and buttons that you can customize. You can also choose to start from scratch with a blank template or code your own campaign with HTML.
- The scouting or initial contact email. Potential students will fill out inquiry forms or submit their email addresses through your school’s website. Often, it’s an email marketer’s task to highlight the school’s advantages and get these prospects on the path to enrollment.
- The onboarding email for new enrollees. Make freshmen and other new students feel right at home by sending an email to mark their first day of school.
- The current campus events email. This type of email can be a regular occurrence or an occasional announcement. Larger institutions may benefit from weekly newsletters, whereas smaller schools may run email campaigns when needed or choose to run newsletters on a monthly or quarterly schedule.
- The alumni relationship-building email. As graduation draws near, consider running a short campaign to ask new alumni for personal contact details. Most will not use their school emails beyond their campus life, and you will need to update your information accordingly.
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- How Can Educational Email Templates Help Your Marketing Team?
- 6 of The Best Educational Email Templates
- Wrap Up
Nearly 19.9 million students attended colleges and universities in the fall of 2019. Thanks to technology, email has become the preferred method of communication between universities and students. A 2018 studyshowed that 86% of students prefer to communicate with colleges through email, especially via mobile devices. With limited staffing and budge...
Understanding just how vital email marketing is to your institution of higher education is only the first step. Planning, designing, and sending out your marketing messages are next. However, trying to come up with the best educational email templates can be difficult. It doesn’t matter if you oversee email marketing for one department or the entir...
When designing the best educational email templates, it’s crucial to remember that one template will never be perfect. Instead of a single email template for your institution of higher ed, consider designing a set that can be altered. Some of the best educational email templates to have on hand include: 1. Admissions/enrollment 2. Advancement/fundr...
- Know your audience inside out. The foundation of any successful email campaign is taking the time to understand your target education establishments, teachers and decision makers.
- Craft compelling subject lines. The subject line is the first impression teachers will get of your brand and your marketing message. A well-written subject line should be concise, attention-grabbing, and relevant.
- Provide value from the start. Your email’s opening paragraph is your chance to show teachers why they should read on. I recommend a clear and concise introduction to your brand that highlights the benefits of working with you.
- Keep your content concise and readable. As you’ll know, time can be limited for teachers. That’s why I recommend keeping emails to between 250 – 400 words – this gives teachers the perfect amount of information to interest them and encourage them to click through to your website.
Responsive email templates from Emma make sure your emails look great, no matter what device they show up on. We’ve optimized every template in our gallery of free readymade designs, so all you have to do is add your content and send.
HTML email templates. Building your own HTML email templates or making email template edits? If you’re HTML-savvy, you can review the HTML in Emma’s email templates or add your own HTML code to any mailing. We’ll even help you customize your HTML email templates based on your exact specifications.
