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Custom templates. You can save any drag and drop campaign that you create as a template to use in the future. To do this, simply open that campaign in the drag and drop editor, click on the dropdown arrow next to the Save button, and choose Save as template from the list. From then on, you will see this template in the My templates section of ...
Emma makes it easier than ever for your team to drive conversions and revenue with email. Get a Demo. Email marketing templates make it easy to send personalized email campaigns. Over 100 mobile-ready email marketing templates for your business.
Jan 23, 2024 · Not to fear, though, I’m about to go over 30 high-quality email marketing examples for you to use as inspiration when designing your emails. Table of Contents. What is an email marketing campaign? Effective Email Marketing Campaigns; Best Email Marketing Campaign Examples; How to Execute an Email Marketing Campaign; Let's get started.
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Responsive email templates - Email Marketing Software That Works For You | Emma Email Marketing & Automation. Responsive email templates from Emma make sure your emails look great, no matter what device they show up on. We’ve optimized every template in our gallery of free readymade designs, so all you have to do is add your content and send.
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
EMAIL NAME By default, when you create a new email, Emma will name it with the date, which isn't very helpful. To help identify your email, please use the following convention: Term / short-email-description / target-audience / Send-Date Term: • Year: use the last two digits • Fall: f • Spring: s • Summer: m Audience: • Faculty: fac
GET BETTER RESULTS WITH EVERY SEND. Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes). Precise, insightful reporting is critical so your team can use your data to do more of what's working—and less of what's not. We created a new metric to simplify gauging ...
