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5 hours ago · Include plenty of white space to give elements room to breathe. Highlight key information with bold text, color, or buttons. 3. Balance text and images. While images can add visual interest to your emails, they shouldn‘t dominate. A good rule of thumb is to aim for an 80/20 ratio of text to images.
5 hours ago · According to Healthgrades, the average email benchmarks for healthcare in 2023 were: Open rate: 31.7%. Click-through rate: 2.8%. Click-to-open rate: 11.6%. Unsubscribe rate: 0.21%. Use these as a starting point to assess your own email performance and identify areas for optimization.
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