Search results
Custom templates. You can save any drag and drop campaign that you create as a template to use in the future. To do this, simply open that campaign in the drag and drop editor, click on the dropdown arrow next to the Save button, and choose Save as template from the list. From then on, you will see this template in the My templates section of ...
All the tools you need to master email marketing. Emma makes it easier than ever for your team to drive conversions and revenue with email. Get a Demo. Email marketing templates make it easy to send personalized email campaigns. Over 100 mobile-ready email marketing templates for your business.
People also ask
How do I start email marketing with Emma?
Why should you use Emma's newsletter templates?
How do I send a PDF to Emma?
How do you create a successful email marketing campaign?
Select Email Marketing Templates ; Responsive email templates ; HTML email templates ; Newsletter templates ; Custom email templates ; Email client integrations
- Upload the PDF to your document library and link to it. To achieve this option, you simply need to open your Emma account and upload the PDF to your document library and then create a link for it within the campaign.
- Convert the PDF to a jpeg and send it as one image file. For this one, you would first save the PDF as a jpeg or gif file and then add it as an image placeholder within the mailing.
- Recreate the PDF in your Emma account. The third option is to recreate the look of the PDF with the drag and drop editor. To do this, you'd first create a layout that best matches the design of the PDF, then build the campaign to look as close to your PDF as possible using text blocks and images.
- Autotrader
- Lita Lewis Fitness
- Starbucks
- Litmus
- J.Crew Factory
- Charity: Water
- Mom and Dad Money
- Birchbox
- Postmates
- RCN
Marketing Campaign: Email Preferences
Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. That said, this email from AutoTrader serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean.
Why It Works
It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. We also love the clear headline, clean design, and eye-catching call-to-action (“Stay subscribed”).
Marketing Campaign: Update
Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while. Fitness expert and trainer Lita Lewisdid just that in this email, where she reconnects with her subscribers and informs them about her upcoming app.
Why It Works
This email is personable and reads like you're catching up with an old friend. Additionally, the "Join Now" CTA makes it easy for readers to sign up for the app and other updates. 30.7% of marketers say emails announcing new products or features have the highest click-through rates.
Marketing Campaign: Promotion
Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Starbucks from all of the immobile emails in its recipients’ inboxes. It also leverages exclusivity by framing the promotion as a benefit of having a Starbucks membership. Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. At the bottom,...
Why It Works
Emails can get static, boring, and impersonal. This email subverts those expectations without going overboard. Its focus on exclusivity makes it a specially excellent addition to any inbox. Similar to new product announcement emails, 30.7% of marketers say emails containing special offers and promotions have the highest click-through rate.
Marketing Campaign: Promotion
Here's another great example of animation being used to create a more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.
Why It Works
The animation is subtle, and it's executed in a way that serves to enhance the email's body copy. Even better, it works well with the design of the email, creating a matching but contrasting focal point before the reader dives into the rest of the copy below.
Marketing Campaign: Promotion
For many of us, when it comes to wrapping gifts, the struggle is real. J.Crew Factory recognized this problem and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards. The email offers up two different ways to pick up a gift card — in store or online — in an effort to avoid excluding anyone. They've also included a map of the nearest store location at the end of the email to lower the purchasing barrier even further.
Why It Works
It combines humor with a low-stress, low-friction solution. We also love the image of a shoddily-wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required. Plus, the green color of the background emphasizes that gift cards are a more environmentally friendly option.
Marketing Campaign: Engagement
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long jour...
Why It Works
It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation.
Marketing Campaign: Questionnaire
Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions? The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to market research. That's exactly what Matt Becker of Mom and Dad Money does — and he does it very, very well. Here's an example of an email I once received from this brand. Design-wise, it's nothing special — but...
Why It Works
Not only was this initial email great, but his response to my answers was even better. Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
Marketing Campaign: Promotion
The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughanclicking. It read: "We Forgot Something in Your February Box!" Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box — but it was certainly a clever way to get her attention. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most...
Why It Works
It gained her attention and delivered some unexpected delight. We also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.
Marketing Campaign: Promotion
I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.
Why It Works
It centers the product in a fun, attractive way. Not only that, but it effectively catches the eye of the recipient, differentiating the message from others in their inbox.
Marketing Campaign: Update
Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updat...
Why It Works
It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.
Dec 22, 2022 · Dec 22, 2022. Learn from these stellar examples then use the templates provided to create stunning emails of your own. Gary Froniewski Content Writer. What we'll cover. What are the different types of marketing emails? What makes for a successful email? Welcome emails: Sephora. Sales or promotions: Anthropologie. Newsletters: News from the Barre.
Our email marketing template gallery features hundreds of mobile-responsive templates that combine gorgeous imagery with modern best practices. Build for any device with Mobile Design Mode. Design emails and pages for mobile, seamlessly editing and previewing via desktop or device.
