Jul 12, 2021 · Email marketing campaigns are used to promote, whether it’s to promote a special offer, a new product release, an ebook, or a webinar. A campaign could consist of 3 – 10 emails sent over several days or weeks.
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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
Nov 17, 2013 · The Modern Guidebook to Email Marketing This comprehensive guide takes you all the way from building a list to utilizing automation and tracking your efforts. A Beginner’s Guide to Successful Email Marketing Email marketing isn’t just about sales. As this guide mentions, when you’re doing email, “you’re in their house.”