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Mar 8, 2024 · Downloads. Ebooks. Lead Conversion. Lead Generation. Agent. Listing Agent. Use these 19 essential email templates to elevate your automated real estate email campaigns.
- Real Estate Email Templates For Sellers
- Real Estate Email Templates For Buyers
- Real Estate Email Templates For Referrals, Recruiting & More
- Bottom Line
1. Discount Broker Objection Handler Email
Originally a phone script, Tom Ferry’s excellent discount broker rebuttal is ideal to use on leads who prefer email.
2. Newer Agent Seller Meeting Follow-up Email
After the listing presentation, great follow-up is important to seal the deal. This script, based on one from Ryan Serhant, is an effective follow-up email that reemphasizes your unique selling point.
3. Open House Feedback Report Email
While open house events are often touted as an opportunity to pick up buyer clients, an open house is also an important opportunity to demonstrate the effort you’re putting in for your seller. After all, if they aren’t in attendance, they can’t see the expertise you’re bringing to the transaction. While your immediate goal is to provide excellent client service, your long-term goal should be gaining a referral from them. Here is an example of a feedback email we use to keep sellers informed a...
9. Listings Interest
This template from Market Leader helps you gather more information about your buyer’s wants and needsfor their next property. If you like this script, you might also like working with the company that created it. Market Leader sells buyer and seller leads directly, which means you can start sending emails just like this one right away.
10. Open House Follow-up Email
Do you have a script for following up with your open house visitors? Check out this next email template from Realvolve that opens the door for the next meeting.
11. One-year Follow-up Email
Clients you’ve helped into a new home are great sources of referrals, not to mention that after as little as one year in their new home, they may be ready to purchase a vacation home, an investment property, or even an upgrade on their current property.
20. Referral Request Email
Since referralswill become the lifeblood of your business as you progress in your career, here’s a great email script from the National Association of Realtors to make the ask. Feel free to personalize it to your own voice.
21. New Agent Recruiting Email
Looking to expand your brokerage or team? Here’s a great follow-up email template that offers up the value of your experience to new recruits.
22. Annual Home Sales Report Email
Your emails offering a report on recent home sales are important to get right. Placester’s real estate email template gets straight to the point. I love it because it’s direct, simple, and doesn’t waste any space on the page.
To write great real estate email templates to engage your leads, check out what other agents are sending, then create an outline and write your own email and subject line. I like to sign up for newsletters just so I can check out the email campaigns that will follow. A good marketer studies the marketing materials they are exposed to. I collect sal...
- 12 min
People also ask
How do you write a real estate marketing email?
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How can a real estate business start with email marketing?
- Start with an actionable welcome. Let’s start with the first, and most important, email—the welcome email. A welcome email is a great way to introduce both cold and warm leads to your services.
- Add value with a newsletter full of relevant, interesting content. Your prospects want to know that you’re an expert in the local market. There’s no better way to convey your expertise than in an email newsletter packed full of relevant, helpful information.
- Nurture your buyers' decision-making. Make sure you’re connecting with potential buyers by keeping them updated with the most recent listings through weekly, or more frequent, email blasts.
- Captivate interested sellers with emails. Sellers want to know what their home is worth and whether or not you’re the right person to trust with its sale.
Apr 25, 2022 · To help you get started, here are the real estate email templates that will usher your communication into the digital age. Real Estate Email Templates. Open House or Showing Follow-Up Email. Neighborhood Expertise Email. Under Contract Email. Expired Listing Email (If Not Listing Agent) Expired Listing Email (If Listing Agent) New Listing Email.
Mar 27, 2024 · Email marketing is my jam, so I’ve put together this ultimate guide to email marketing for real estate agents. Whether you’re a total newbie or a seasoned pro, you’ll find plenty of actionable tips, tools, and tactics to help you crush your email goals and take your business to new heights.
Jun 2, 2023 · Download as PDF. Download as Word Doc. Download as Google Doc. 1. The Welcome Email. The welcome email is a starting point for building a relationship with a new client or if you’re prospecting with former clients. It should be sent immediately after a lead shows interest in your real estate listings or services.
Feb 27, 2023 · Email is one of the most effective ways to connect, but how to write an email to a real estate agent and get them to reply? Check out these tips on how to craft an effective message, plus a few email samples to get you started.
