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Evan C. Sharp advises leading organizations throughout the consumer sector. Based in Chicago, Evan has recruited and consulted for clients for a wide range of leadership challenges related to marketing, sales, business development, merchandising, strategy, operations and technology.
Feb 2, 2022 · Evan Sharp is a member of the Chief Marketing Officers Practice and advises clients as…. · Experience: Russell Reynolds Associates · Education: Northwestern University - Kellogg School of...
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Evan C. Sharp (he/him/his) Executive Search & Assessment Consultant at Russell Reynolds Associates. 2mo. This makes me extremely proud of our team's work as we strive to create a cleaner,...
- Introduction
- Shifting Customer Expectations
- Consumer D&I Strategies Often Do Not Align with Consumer Expectations
- The Cost of Getting D&I Wrong
- Looking Ahead
- Authors
- Footnotes
As customer demographics shift and social values take center stage, consumer-facing companies are under unique pressure to get diversity and inclusion (D&I) right. One measure of how high the stakes are: Forty-two percent of customers would pay a premium of 5 percent or more to shop at a retailer with a visible commitment to D&I. Yet Russell Reynol...
As customer demographics are shifting, embracing D&I is essential for growth. Millennials now represent 30 percent of the population and are the most diverse generation in US history, with about 44 percent ethnic and racial minorities.2 Considering that demographics are changing, customer attitudes are shifting as well: Sixty percent of shoppers wa...
Although customers prioritize D&I when choosing where to shop, RRA’s research suggests that few consumer companies have a robust D&I strategy. More than half of consumer organizations are in the early stages of D&I strategy or have no strategy at all. Across all industries, two of the biggest barriers to D&I are a lack of clear goals and accountabi...
For consumer companies, diverse workforces and leadership teams translate into better customer representation and more relevant perspectives for decision-making around product innovation, customer experience and overall strategy. By failing to promote D&I on the inside of their organizations, brands risk alienating a huge portion of the external ma...
To move the needle on D&I initiatives, consumer organizations must make meaningful change. Investing in D&I is not a quick fix or a short-term strategy. Instead, it needs to be rooted in a holistic mission that incorporates inclusive practices to fuel diverse cultures and foster a variety of solutions to changing customer needs. While advanced D&I ...
GREG HODGEleads Knowledge for Russell Reynolds Associates’ Consumer sector. He is based in London. KATELYN SCHOENHOLTZis a member of the Russell Reynolds Associates’ Consumer sector Knowledge team. She is based in New York. EVAN SHARPis a member of Russell Reynolds Associates’ Consumer sector. He is based in Chicago. ULRIKE WIEDUWILTco-leads Russel...
1. “All In: How inclusion and diversity drive shoppers’ behavior,” Accenture, 2019, https://www.accenture.com/_acnmedia/Accenture/Conversion- Assets/Secure/pdf-no-index-3/Accenture-Inclusion-and-Diversity-in-Retail.pdf#zoom=50. 2. Kasey Lobaugh et al., “The consumer is changing, but perhaps not how you think,” Deloitte Insights, May 29, 2019, https...
Evan C. Sharp (he/him/his)’s Post. Executive Search & Assessment Consultant at Russell Reynolds Associates. 1y. I love the fabric of the Russell Reynolds Associates culture and people,...
I’m proud Russell Reynolds Associates has published this report, ... Evan C. Sharp (he/him/his) Executive Search & Assessment Consultant at Russell Reynolds Associates 11mo ...
Evan Sharp is a leader in the Customer Activation and Growth Practice at Russell Reynolds Associates and advises clients across sectors. He works with leading organizations across consumer products and services, retail, leisure and hospitality, industrial, healthcare and more.
