- Apple: Shot on iPhone. Tech giant Apple’s “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. The campaign entails several different tactics, such as online and offline advertisements, and creating original content shot on its range of smartphones.
- Dove: Project #ShowUs. For two decades, personal care brand Dove has been creating great social media campaigns built around its values of inclusivity, natural beauty, and positive body image.
- MoonPie: Super Bowl Commercial. Snack brand MoonPie created an ad for 2020’s Super Bowl. The catch? It was published through gas station TVs alone. However, that didn’t stop the brand from promoting the marketing campaign through its social media channels using its distinctive brand voice.
- Friskies and BuzzFeed: Dear Kitten. Friskies teamed up with BuzzFeed and video creator Ze Frank to create a viral social media campaign, titled, “Dear Kitten.”
An example of this includes the 2017 solar eclipse Chiquita Banana campaign. It takes more than one type of social media channel to get a huge reach. Many of these examples were posted on Facebook, Twitter, YouTube, Instagram, and more. A shareable, unique hashtag is another great way to get exposure for your brand.
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However, a coordinated marketing effort using Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter, Snapchat would fall under a social media campaign. It differs from your usual social media content, in that it’s usually run over a set period of time, and is designed to fulfill a specific purpose.
Jun 24, 2021 · The next social media campaign example captures a company core value. Starbucks: #WhatsYourName. Starbucks’ #WhatsYourName UK campaign was inspired by transgender customers who were sharing stories about trying their names out at the coffee chain. The video spot features James who is repeatedly deadnamed in various situations.
Jan 04, 2022 · 7 inspirational social media campaigns. Social media campaign template. Bonus: Download a free social media campaign template to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more!
- Wealthsimple’S #InvestingforhumansEver heard the term “fintech”? What about “robo-advisors”? Know what they mean? You don’t need to.Wealthsimple is a Toronto-based fintech and robo-...
- Bombass’S Viral Facebook VideoBombass, a sock company that donates a pair for every purchase, got its start from an Indiegogo campaign. They surpassed their fundraising goal by...
- Burger King’S Take on Net NeutralityBurger King could have advertised a delicious Whopper by telling you how juicy it is. But instead, they sent a political message.Net neutrality was...
- Mcdonald’S “Bling Mac” Social Media Contest GiveawayYou know the McDonald’s Big Mac? Of course you do. But have you heard of the “Bling Mac”?Well, if you love Big Macs, you could have won an 18-karat...
- Girl Scouts (and Their Parents) Sell Cookies on FacebookNotice that Girl Scout cookies have been in high demand for years? And yet, you can’t buy them online. But why? Wouldn’t the organization raise a l...
Jul 20, 2019 · Facebook campaign examples. Casper: Sleep playlists are a thing. You’d be hard-pressed to find a home goods brand using cross-channel marketing as effectively as Casper. The mattress company has innovated its content and social strategy through a “sleep channel” on Spotify and YouTube, which it then highlights on Facebook. The audio content is designed to be “the dreamiest snoozefest on the internet,” helping customers fall asleep with meditations and bedtime stories.