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    • Apple: Shot on iPhone. Tech giant Apple’s “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. The campaign entails several different tactics, such as online and offline advertisements, and creating original content shot on its range of smartphones.
    • Dove: Project #ShowUs. For two decades, personal care brand Dove has been creating great social media campaigns built around its values of inclusivity, natural beauty, and positive body image.
    • MoonPie: Super Bowl Commercial. Snack brand MoonPie created an ad for 2020’s Super Bowl. The catch? It was published through gas station TVs alone. However, that didn’t stop the brand from promoting the marketing campaign through its social media channels using its distinctive brand voice.
    • Friskies and BuzzFeed: Dear Kitten. Friskies teamed up with BuzzFeed and video creator Ze Frank to create a viral social media campaign, titled, “Dear Kitten.”
  1. An example of this includes the 2017 solar eclipse Chiquita Banana campaign. It takes more than one type of social media channel to get a huge reach. Many of these examples were posted on Facebook, Twitter, YouTube, Instagram, and more. A shareable, unique hashtag is another great way to get exposure for your brand.

  2. People also ask

    What are some examples of social media campaigns?

    Which social media campaign example captures a company core value?

    What is a social media campaign and how is it different?

    Is a Google Ad considered a social media campaign?

  3. However, a coordinated marketing effort using Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter, Snapchat would fall under a social media campaign. It differs from your usual social media content, in that it’s usually run over a set period of time, and is designed to fulfill a specific purpose.

  4. Jun 24, 2021 · The next social media campaign example captures a company core value. Starbucks: #WhatsYourName. Starbucks’ #WhatsYourName UK campaign was inspired by transgender customers who were sharing stories about trying their names out at the coffee chain. The video spot features James who is repeatedly deadnamed in various situations.

  5. Jul 20, 2019 · Facebook campaign examples. Casper: Sleep playlists are a thing. You’d be hard-pressed to find a home goods brand using cross-channel marketing as effectively as Casper. The mattress company has innovated its content and social strategy through a “sleep channel” on Spotify and YouTube, which it then highlights on Facebook. The audio content is designed to be “the dreamiest snoozefest on the internet,” helping customers fall asleep with meditations and bedtime stories.

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