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Dec 15, 2023 · Broadcast media and billboard advertising can work synergistically. A coordinated campaign that uses both mediums can reinforce your message and increase brand recall. For instance, a billboard can visually complement a radio ad, creating a more comprehensive advertising experience. Outdoor and Transit in Examples of Traditional Advertising
11. Oreo’s “Dunk in the Dark” Tweet: Oreo’s “Dunk in the Dark” tweet during the Super Bowl blackout 2013 became a prime example of real-time marketing. When the stadium lights went out, Oreo quickly tweeted a simple image with the caption, “You can still dunk in the dark.”.
Jan 25, 2024 · 1. Social media campaigns. Social media marketing campaigns are used to reach people on various channels, including Facebook, TikTok, Instagram, Twitter, and even LinkedIn. These types of marketing campaign can be published organically (for free - you just post the content on your social media channels), or you can run a paid ad campaign.
Mar 1, 2024 · 12 social media campaign examples. Spotify Wrapped. Strava’s Year in Sport. Duolingo’s Adoption Center. Year in Monzo. Barbie’s AI-powered selfie-generator tool. Olipop’s Sleep Girl Mocktails. Folklor’s weekly product drop. loungefit.’s behind-the-scenes videos.
Campaign Example #5: Starbucks – #WhatsYourName. In February 2020, Starbucks launched it’s #WhatsYourName campaign with Mermaids. It’s an organisation that supports gender-diverse and transgender youth. The campaign plays off Starbuck’s reputation for writing customer’s names on cups (often hilariously misspelling them), and showing ...
Jun 1, 2018 · The impact of social media in political campaigning around the world is undeniable. Latest statistics show that close to three fourth of U.S. adults use social networking sites such as Facebook and Twitter, with social network use becoming almost ubiquitous among young adults, according to recent data from the Pew Research Center (2018).
Mar 9, 2022 · 3. Dove #ShowUs Campaign. We can’t talk about great social media campaigns without mentioning Dove. The brand partnered with Girlgaze (a diverse community of non-binary and female-identifying creatives) and Getty Images (one of the largest online providers of royalty-free images) to create the #ShowUs campaign — an initiative designed to promote body positivity and an inclusive vision ...
