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7 inspirational social media campaigns. Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness, or sales. Looking for inspiration for your next social media campaign?
- Apple: Shot on iPhone. Tech giant Apple’s “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. The campaign entails several different tactics, such as online and offline advertisements, and creating original content shot on its range of smartphones.
- Dove: Project #ShowUs. For two decades, personal care brand Dove has been creating great social media campaigns built around its values of inclusivity, natural beauty, and positive body image.
- MoonPie: Super Bowl Commercial. Snack brand MoonPie created an ad for 2020’s Super Bowl. The catch? It was published through gas station TVs alone. However, that didn’t stop the brand from promoting the marketing campaign through its social media channels using its distinctive brand voice.
- Friskies and BuzzFeed: Dear Kitten. Friskies teamed up with BuzzFeed and video creator Ze Frank to create a viral social media campaign, titled, “Dear Kitten.”
Mar 18, 2024 · Organic posts. Paid promotions. Contests and giveaways. Branded hashtags. User-generated content. Creator partnerships. Social media campaigns are often part of an omnichannel strategy. For example, Sprout Social’s annual Year in Social campaign starts with the creation of a special end-of-year recap report in our platform.
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- Getty Museum’s #GettyMuseumChallenge. The Getty Museum launched the #GettyMuseumChallenge in March 2020 on Facebook, Instagram, and Twitter. The goal was for participants to recreate their favorite piece of artwork using three household items.
- Apple’s #ShotOniPhone. Apple has run multiple #ShotOniPhone campaigns over the years. In 2022, the campaign was designed to promote the iPhone 13 Pro and iPhone 13 Pro Max.
- Spotify Wrapped. Spotify Wrapped is another example of a brand campaign used year after year. Every December, Spotify users receive personalized statistics and insights based on their listening data regarding the genres, tracks, and artists they listened to the most.
- Dove’s Project #ShowUs. For the Project #ShowUs campaign, Dove partnered with the Girl gaze community and Getty Images to create a collection of more than 10,000 images that, “offer a more inclusive vision of beauty for all media and advertisers to use.”
Jun 24, 2021 · June 24, 2021. 7 minutes. Social media marketing campaigns are more important than ever. According to The Harris Poll conducted in 2021, 43% of consumers used social media to discover new brands and 36% used social media to purchase products or services. This number is only going to climb as social media use increases.
Jun 24, 2022 · 1. Increase brand awareness. 2. Manage brand reputation. 3. Increase traffic to your website. 4. Improve community engagement. 5. Boost conversions or sales. 6. Generate leads. 7. Deliver customer service. 8. Gain market insights with social listening. 9. Attract candidates for open positions.
Oct 30, 2021 · Starting creating engaging campaigns, and who knows, you might be the next one featured in successful social media campaign lists! Resources for You How to Build Social Media Growth in 2024: A Comprehensive Guide