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  1. Oct 8, 2020 · Learn about the most popular and effective social media platforms for your business, brand, or blog in 2024. Compare features, audiences, and tips for Facebook, YouTube, WhatsApp, and more.

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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
    • Facebook (2.91 Billion Monthly Users) Facebook is the most popular social media platform in the world. It was founded in 2004 by Mark Zuckerberg and his college roommates and has since grown to have over 2.91 billion monthly active users.
    • YouTube (2.3 Billion Monthly Users) YouTube is a video sharing platform that was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It is now owned by Google.
    • WhatsApp (2 Billion Monthly Users) WhatsApp is a messaging app that allows users to send text messages, images, and videos to their friends. It was founded in 2009 by Jan Koum and Brian Acton and was acquired by Facebook in 2014 for $19 billion.
    • Facebook Messenger (1.3 Billion Monthly Users) Facebook Messenger is a social media platform owned by Facebook and a direct rival of WhatsApp. It was established in the United States in 2011.
    • Traditional social networking sites. Examples: Facebook, LinkedIn, X (formerly Twitter), Threads. Used for: Connecting directly with customers in specific areas, communities, or interest groups.
    • Image-based social media. Examples: Instagram, Pinterest, Snapchat, TikTok (photo mode) Used for: Visual storytelling, brand-building, and social commerce.
    • Short-form video social media. Examples: Instagram Reels, TikTok, YouTube Shorts. Used for: Sharing short-form video content (usually between five seconds and ninety seconds long)
    • Livestream social media. Examples: Facebook Live, Instagram Live, TikTok Live, Twitch, YouTube. Used for: Broadcasting live video to many viewers at once.
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  3. Mar 18, 2024 · Learn about the different types of social media platforms, such as social networking, photo sharing, video sharing, and more. See examples of major platforms within each category and how they can benefit your brand.

  4. Dec 18, 2023 · Learn about the most popular social media platforms in terms of monthly active users, such as Facebook, YouTube, and WhatsApp. Find out how to use them for your business with tips and tools from Semrush.

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