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Faire is an e-commerce wholesale marketplace that connects independent artisans and brands with local retailers. The company is headquartered in San Francisco and has offices in several cities, including Kitchener-Waterloo, Ontario, Amsterdam, London, São Paulo, and Salt Lake City.
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Nov 16, 2021 · November 16, 2021 | By Faire. Faire, the online wholesale marketplace connecting more than 300,000 retailers with 40,000 brands around the world, today announced the closing of $400 million in a Series G investment round co-led by new investors, Durable Capital Partners LP, and returning investors, D1 Capital Partners, and Dragoneer Investment ...
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Is faire reviving the old wholesale model?
How big is wholesale trade in the US?
What is faire entrepreneurship?
- The Booming, Yet Outdated, Wholesale Market
- Faire Highlights
- The Faire Founders Came Before The Business
- Not Their First Rodeo
- The Try-Before-You-Buy Faire.Com Business Model
- Trouble Ahead
- The Present Is Big-Box, But The Future Is Local
- Consumers Love to Shop Local
- The Unforeseen Global Fall of The Trade Show
- Thriving Despite The Pandemic
Retailers know the value of partnering with the right wholesalers; they can make or break a small business. And the ever-growing wholesale market reflects this demand. According to IBISWorld, wholesale trade in the US reached an $8.5 trillion market size by mid-2021, up 4% from 2020. While these numbers sound extremely impressive, before Faire's en...
What is the Faire company? Faire is a first-of-its-kind online wholesale marketplace. It lets small business owners get their hands on the latest merchandise and test-drive it before paying a cent.How does Faire make money? The company takes a commission whenever a retailer places an order on the site. Commission percentages vary from 25% for first-time orders down to 15% on reorders.Can I sell on Faire? Interested wholesalers must first fill out an online applicationbefore they can begin selling on the site.Is Faire free? It's completely free to join the marketplace. Wholesalers only pay a commission on new business they obtain from the site.Max, Marcelo, Jeffrey, and Daniele had a long history before deciding to launch a business. The guys all worked together at Square, a merchant solution and mobile payment platform. There, they learned a lot about running a successful company from Square's co-founder Jack Dorsey. And during his tenure at Square, Max had a huge revelation. "I saw the...
The Faire wholesale marketplace wasn't Max, Marcelo, Jeffrey, and Daniele's first idea. The founders brainstormed several business iterations. And finding the right one was more difficult than anticipated. What were some of the considerations? Initially, they thought about launching a car insurance company for low-income immigrants. But they discov...
From the get-go, the founders received positive Faire wholesale reviews from customers. But that didn't equate to dollar signs just yet. Landing repeat customers wasn't always easy. Likewise, a lack of supply or a lack of demand would slow down growth. And sometimes, a lull in the market was to blame for unsteady traction. What the brand needed was...
But that excitement only lasted through the end of 2017. By January 2018, things took a sharp left turn. Retailers returned a staggering percentage of sold products. And many retailers who kept the merchandise never paid up. Max, Marcelo, Jeffrey, and Daniele watched in shock as money flowed down the drain. Even worse, they had to break the news at...
From day one, Faire had a set target audience in mind—small, local retailers. These businesses are at a considerable disadvantage compared to big-box giants. For years, large companies have taken the lead in the retail world. Big-box stores take up a lot of retail space and offer more variety to consumers, often for a lower price. They don't make m...
A report by Red Egg Marketingshowed that 82% of customers would pay higher prices to support local businesses. And the COVID-19 pandemic further motivated shoppers to seek out small brands. Now, local retail has started to bounce back. The co-founders of Faire recognized the importance of supporting small retailers well before the pandemic hit. CEO...
Trade shows were once the go-to place for retailers looking to curate their inventories. Small businesses would scrimp and save just to afford the travel expenses and tickets for these events. Attending more than one show a year was often cost-prohibitive for local companies. And trade shows were even more expensive for wholesalers. Booths cost abo...
While trade shows were at a standstill, sales continued to pour in at Faire's online marketplace. The company tripled its revenues and sold over 75 million products to small businesses during 2020. And its retail partners also experience similar successes, with over 50% reporting increased salesjust one year out from the start of the pandemic Max e...
Dec 13, 2018 · Dec 13, 2018. 6. When Daniele, Marcelo and I started Faire, we knew we could build something big. We saw a massive opportunity to create an online marketplace that would help local retailers and...
- Max Rhodes
Faire was founded in 2017 on the belief that the future of retail is local. We set out to transform wholesale with an online marketplace that provides a seamless and enjoyable buying experience for independent retailers and brands.
We created Faire in 2017 with a simple vision: to help small businesses come together to compete on a more level playing field with the likes of Walmart and Amazon. Today, Faire is the online marketplace where retailers discover their next bestsellers from independent brands across the globe.
Jun 10, 2021 · We started Faire in 2017 with a simple vision: to build a wholesale marketplace that would help small brands and retailers band together to compete on a more level playing field with Walmart and Amazon. Over the past year, pandemic lockdowns pushed our community to the brink, but we never lost faith in this vision.