Search results
- Know why you’re doing a rebrand Feeling tired of looking at your logo isn’t justification enough for a rebrand (we could solve that with a new campaign).
- Identify Your Brand Team You’re going to need a team with the knowledge, expertise, and communication skills necessary for a rebrand. With all the moving parts of a rebrand, the process can become overwhelming, stressful, and stagnant pretty quickly.
- Complete a Competitive Brand Analysis Knowing what to say and how to present your brand to your target customers is all part of great branding.
- Know Who Your Brand is For It’s the challenge of every business to identify who it is as well as who it is speaking to—these are usually different.
- Step 1: Know Why You’Re Doing A Rebrand.
- Step 2: Identify Your Brand Team.
- Step 3: Complete A Competitive Analysis.
- Step 4:Know Who You’Re for.
- Step 5: Complete A Brand Audit.
- Step 6: Articulate Your Brand Heart.
- Step 7: Clarify Your Brand Messaging.
- Step 8: Design Your Visual Identity.
- Step 9: Create Your Brand Guidelines.
- Step 10:Roll Out Your Branding.
Just because you feel tired of looking at your logo doesn’t mean you need to dive into a rebrand. A rebrand takes a lot of time, energy, and resources, so it’s a decision that shouldn’t be made lightly. Every rebrand is different, but you should know exactly why you’re undertaking this venture. Ultimately, you’re probably rebranding because there i...
You need a team with the knowledge, expertise, and communication skills to pull off a rebrand, as there are a ton of moving parts and the process can get stressful pretty damn quickly. When it comes to finding the right people to execute your rebrand, you can go entirely in-house or consider a brand agency. There are benefits to each, and it really...
Good branding is all about good communication—knowing both what to say and how to present yourself to your target customers, particularly in relation to other brands. Hence, it’s helpful to analyze your competition by taking a critical look at every aspect of their brand, from logo design and tagline to brand voice and messaging. This is particular...
You rebrand is about identifying who you are and communicating that effectively, but it’s also important to remember who you’re speaking to. While your target demo won’t entirely dictate your branding, you should consider how it may be perceived by them. At the end of the day, the true test of a rebrand is simple: Does it resonate with people or no...
A good rebrand starts with good research. The more knowledge you have, the better your strategy and your creative approach will be. Before you officially start your rebrand (messaging, design, etc.), you need to understand what’s working, what’s not, how you need to grow, etc. In short, you need to understand the current state of your brand, then a...
What is your Brand Heart? It’s an articulation of who your brand is—at its core. More specifically, your Brand Heart is comprised of your: 1. Purpose: Why do you exist? 2. Vision: What future do you want to help create? 3. Mission: How do you create that future? 4. Values: Who are you? How do you work? These elements will influence every aspect of ...
You might be tempted to dive into your logo design or visual assets first, but remember that your visual identity is an extension of your messaging. Thus, it’s important to articulate your brand messaging first, including your: 1. Brand essence (voice, tone, personality) 2. Tagline 3. Value prop 4. Brand messaging pillars These messaging elements c...
When most people think about doing a rebrand, they think about a brand’s visual identity, focusing only on what it looks like. But, again, your visual identity is simply a reflection and extension of who and what your brand is, which is why it’s important to have those locked before you tackle this step. That said, your visual identity is the “face...
Some teams are resistant to or overwhelmed by change; you can’t just introduce the new branding and leave them to their own devices. You need to empower your team to apply branding correctly by presenting it all—your Brand Heart, messaging, and visual identity—in nice, neat guidelines. To make things easier, provide comprehensive and easy-to-unders...
Completing a rebrand is one thing; releasing it into the world is another. From briefing your team to announcing it to the press, there are a lot of things to think about. The better prepared you are, the more smoothly things will go. Thus, you should have a solid rollout strategy, both internally and externally. How to do it: Try these tips to hel...
Season 1 Episode 4 of Free Agents (US) resulted in a 0.00 rating in the 18-49 demographic. Free Agents (US) Season 1 Episodes... s01e01 - Pilot; s01e02 - What I Did for Work; s01e03 - Dr. Hu; s01e04 - Rebranding; Free Agents (US) Show Summary. Alex is recently divorced, and Helen lost her fiance a year ago.
- Kawhi Leonard, F, Raptors. In rampaging through the Magic, Sixers, Bucks, and Warriors en route to an NBA championship, Leonard made a strong case for the title of Best Player in the World.
- Kevin Durant, F, Warriors. Leonard’s prime competitor for that Best Player in the World title, Durant earns the second spot on this list despite being in the very early stages of the recovery process from a torn Achilles.
- Kyrie Irving, G, Celtics. It was a tumultuous year in Boston, and there are questions about Irving’s attitude and locker-room influence, but it’s hard to deny his on-court production (23.8 PPG, 6.9 APG, .487/.401/.873 shooting).
- Jimmy Butler, G/F, Sixers. After taking a back seat to his star teammates at times in Philadelphia, Butler showed in the Eastern Semifinals against the Raptors why he’s considered a max-salary player in his own right.
May 13, 2022 · Season 1 : 1. 1-1 : 14 Sep 11: Pilot: 2. 1-2 : 21 Sep 11: What I Did for Work: 3. 1-3 : 28 Sep 11: Dr. Hu: 4. 1-4 : 05 Oct 11: Rebranding: 5. 1-5 : 16 Jan 12: Nice Guys Finish... at Some Point: 6. 1-6 : 16 Jan 12: Are You There, Helen? It's Me, God: 7. 1-7 : 16 Jan 12: The Kids Are Probably Alright: 8. 1-8 : 16 Jan 12: Sexin' the Raisin
Oct 5, 2011 · Ep 4. Rebranding. TV-PG. October 5, 2011. 21 min. 6.7 (33) In the fourth episode of the first season of Free Agents, titled "Rebranding," the hilarious and heartfelt workplace comedy continues to explore the tangled personal lives of our quirky protagonists. The show revolves around the daily lives and romantic entanglements of the employees at ...
Sep 14, 2023 · Free Agents -S1 -E4 Mark as watched Rate Forums The Hale Dayton team works on rebranding for a big client and Alex is caught up in the whirlwind as the team decides it's also time to rebrand Alex.
