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SHOW ALL QUESTIONS. The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. The Bandito was created by the Foote, Cone & Belding Agency and animated by Tex Avery. The character was voiced by Mel Blanc, who used an exaggerated Mexican accent not unlike another character of his, Speedy Gonzales.
THE RISE & FALL OF FRITO BANDITO. In the late 1960s, a time when Madison Avenue was just beginning to grapple with the complexities of marketing to a diverse America, the advertising firm Foote, Cone & Belding birthed a troublesome brainchild: the Frito Bandito.
Apr 22, 2022 · Apr 22, 2022 Madeline Hiltz. (Photo Credit: Bloomberg/ Getty Images) Today, Fritos are one of our favorite snacks. However, many people don’t realize that the delicious corn chip has a racist past. From 1967 to 1971, “Frito Bandito” was the mascot for the crunchy chips. The character depicted a racist, stereotypical “Mexican Bandit” image.
