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  1. Jul 1, 2023 · GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey. Uses event-based data instead of session-based....

  2. Mar 18, 2024 · Google Analytics 4 (GA4) is a web analytics tool that helps you understand how people use your website or app. It can track every click, scroll, purchase, and other actions across various platforms and devices. Unlike its predecessor, Universal Analytics, which was primarily session-based, GA4 introduces an event-based model.

  3. Dec 13, 2021 · Advertisement. SEJ. ⋅. Tools. Get to Know Google Analytics 4: A Complete Guide. Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing...

  4. Updated by Jo Cameron on the 4 August, 2023. Google Analytics 4 (GA4) is the next evolution of Googles analytics tracking software that enables you to collect, track, and measure traffic and engagement metrics across websites and apps. The current Google Analytics platform, Universal Analytics (UA,) has been used extensively by website ...

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  2. Unlock the Value of Your Data and Reduce Costs with an Integrated Data and AI Platform. 95% of Fortune 500 Companies Trust Their Business on Azure. Explore Solutions Today.

  3. Shield data from cyber threats. Learn more about resilient cybersecurity strategies. Assess your cyber risks with our comprehensive assessment tool.

  4. Learn how to set up & configure GA4, explore new features, basic reporting skills, & more! NTEN courses teach practical knowledge & skills from nonprofit sector experts.

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