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10 logo design principles to follow. A good logo just makes sense. It will feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless—the glide of a swan, lift of a dancer’s arm or ‘bed head’ waves—a lot of energy, thought and effort goes into their execution.
- What makes a good logo? 10 design tips to follow - Canva
Here, we delve into the principles of good logos, and share...
- The ultimate guide to logo design - Canva
Key design principles to enhance the flow of your logo...
- What makes a good logo? 10 design tips to follow - Canva
- Table of Contents
- The Five Types of Logos
- 1 Do Your Research
- 2 Visualize The Value Proposition
- 3 Keep It Simple
- 4 Make It Relevant
- 5 Make It Memorable
- 6 Choose The Right Colors
- 7 Find The Ideal Font
- 8 Add Shapes Wisely
Before we start, let’s quickly review the five types of logos. 1. Wordmark: A word or words with a unique design. 2. Lettermark: One letter or acronym of the brand name. 3. Brandmark: A visual icon representing the brand. 4. Combination: A visual and a word combined. 5. Emblem: An encompassing visual that includes the text. As you create your brand...
To properly design a logofor your company, it’s essential to do some branding groundwork first. Brainstorm your brand concept and story, and put together a mission, vision and purpose value statement. Next, write down your core values and craft an outline of your brand voice. To start visualizing what a logo could look like, create a mood board or ...
When creating a logo, it’s also vital to visualize the brand’s value proposition. This means finding the brand's uniqueness factorand all its visual touchpoints. The logo is the foundation for all this work, and it’s what makes your logo unique and special. Don’t copy other logos or follow a current trend; find your own way to represent your brand....
Simplicity in logo design is vital. When a logo is convoluted, complex or difficult to understand, it dilutes your brand value. Believe it or not, keeping a logo simple is not as easy as it sounds. Make it too simple, and it becomes forgettable. Add too much unnecessary design, and your logo becomes unattractive. So, how do you know when it’s right...
Your logo is front and center on all visual assets — it’s what everyone sees when they interact with your brand's touchpoints. But if no one understands how your logo matches your brand name or story, your brand won't seem relevant or powerful. So, remember to think both about your branding strategy and your target market, as you don’t want to alie...
A memorable logo helps build brand equity and brand loyalty. When the target market can tell your logo apart from millions of others they see every day, your brand stays in their memory. Just make sure the memory is a positive one! The Coca-Company Company has one of the most memorable logos in history. Everyone around the world, at every level of ...
Here’s a trick straight from professional graphic designers: When designing logos for a client, the first versions are always in black and white. They don’t add brand colors until the end. Why? Because when you choose colors at the beginning, you’re distracted and will have a hard time creating a balanced and unique logo. Try and do the same for yo...
Finding the right font for your brand and logocan take time; don’t rush it. Try different styles that match your brand personality and test their versatility. Some fonts look better with more spacing between letters or at a heavier weight. Consider font psychologyand how it affects the message and emotional aspects of your brand. A well-chosen font...
Shapes are the building blocks of design and for a good reason. With the creative use of shapes, a simple circle can be transformed into a myriad of other things. Use shapes to form the logo or complement a wordmark. The graphic below shows a simple yellow circle and a red half-circle representing the sun and a cut watermelon. Why? Because of our p...
- Simplicity. Simplicity is what helps a logo stand up against challenges of time and what makes it replicable and easy to work with. The three lines that make out the “E” make the logo simply expressive by matacurut via 99designs by Vista.
- Originality. An original and memorable logo design by svart ink via 99designs by Vista. Your logo needs to be different enough to attract attention and memorable enough to remain in people’s minds.
- Versatility. Your logo has a big job. It will adorn all of your products, shop signage, digital ads and much more (think t-shirts and bumper stickers!).
- Scalability. A clever minimalistic logo that is easily scalable. Design by artsigma via 99designs by Vista. Similarly, your logo should be able to adapt to any size.
Sep 21, 2023 · 01. Explore conceptual icons. In logo design, an icon is a simplified visual that captures the spirit of your brand. A common misconception is that your icon should literally be an image showing what your product or service is. While this may benefit some, it doesn’t have to be the case for all businesses.
Jan 24, 2024 · Explore essential logo design principles to craft memorable, effective logos that resonate with your brand's identity and audience.
