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Jan 23, 2024 · Your Turn to Create Effective Email Marketing Campaigns. Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI.
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- Email Marketing Campaigns
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- Email Segmentation
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- Email Newsletter Design Examples
- Nurturing Email Design Examples
- E-Commerce Email Design Examples
1. Collaborative Fund
In design, red and yellow serve as powerful color choices. While red is known to convey power or passion, yellow is often considered both bright and energizing. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. Pretty powerful, right? Color aside, they leveraged clean divides to separate these blocks, while incorp...
2. Domino
This newsletter from Domino covers a lot of information: design with storage restrictions, giveaways, a profile piece with Chelsea Handler, bathroom and bedroom design tips, and a call-to-action. To make this more easily scannable, Domino paired these short descriptions with high-quality images. Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic. Image Source Pro Tip:Incorporating contrasting colors can help with creating division between sect...
3. InVision LABS
This is a much more concise email from InVision, which includes a clean design and an eye-catching color. The blue background causes both the call-to-action and the white box near the bottom of the email to command attention. The fanned-out product images help the recipient understand what the announcement entails before diving into the explainer copy. Image Source The colorful experience doesn't stop with the email. The bright blue color is carried through to the corresponding website, makin...
5. Handy
We love this simple welcome email from Handy. The color scheme is consistent, relying on gray for the base, and bright blue to draw attention to the logo and calls-to-action. There's a nice balance between text and visuals here, and the tile design makes it easy to skim through. Finally, we love that they usednon-cheesy stock photosto represent their brand, which makes them more genuine and lovable from a consumer perspective. Image Source Pro Tip: Nowadays, most viewers have some level of ab...
6. Litmus
You might expect a beautiful email from a company that's announcing an email design conference — and Litmus doesn't disappoint. The email starts out with a bold burst of color, which grabs readers' attention. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. At the bottom of the email, you'll see a live Twitter feed showing tweets that use the conference's official hashtag. That social media factor is a really cool touc...
7. Uber
As marketers, we know that charts and graphs can serve as aneffective way to illustrate information. But what about incorporating graphs into emails? This email design from Uber skillfully demonstrates the power of data visualization through the use of simple graphs. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. Thanks to the bright blue color choice, it's easy for recipients to understand how the rates have shifted in ju...
9. J.Crew
Sometimes, words can be overrated. Why not let a picture tell the story for you? That's what J.Crew did in this email, anyway. The email is promoting a sale, but you wouldn't know it right away: All you see is the copy, "This is worth the scroll," along with a very long (and very scroll-worthy), high-definition picture of an ice cream cone. We love the subtlety. Yum! Image Source Pro Tip: If you make it to the bottom, you'll notice that the tip of the ice cream cone acts like a directional ar...
10. Apple
This holiday email from Apple balances white space with product displays to create a really interesting experience. While the products all share a similar color scheme, what's really compelling is their positioning. By strategically arranging the products, Apple was able to create visual patterns that alternate throughout the email. This approach is among the best for displaying the confidence of a brand in its products. It allows the products themselves to be the focus of the message, as wel...
11. Union Made Goods
Consumers get a lot of emails from e-commerce businessesshowcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more. We really enjoy how the simplicity allows for the mind of the reader to be less focused on distracting elements within the message. Instead, they can fill in the negative...
- Wix. Type of email marketing: Roundups. Why it works: Roundups are newsletters that contain a list of resources, tips or other content that's useful to your subscribers.
- Yam. Type of email marketing: Welcome. Why it works: Welcome emails are automatically deployed when someone signs up for your service, subscribes to your email marketing, creates an account on your website or makes a first-time purchase.
- Beaten Path Co. Type of email marketing: Discount. Why it works: Promotions are hard for customers to resist, which is why it’s common for businesses to offer a discount in exchange for their email address.
- Bonsie. Type of email marketing: Thank you. Why it works: Saying thanks is not only polite; it can also be an effective marketing tool. Thank-you emails can help you connect or reconnect with customers.
Mar 27, 2023 · The ultimate guide to using images in your email campaigns. By: Karolina Petraškienė — Mar 27, 2023. Text is a critical element in every email. However, too many marketers underestimate the importance of images and other types of visual content. Images are incredibly flexible.
Feb 23, 2024 · Step 1: Define your objectives. Step 2: Research your audience. Step 3: Segment your email list. Step 4: Choose the right email marketing tool. Step 5: Craft compelling content. Step 6: Use email automation.
Introducing the 97 top email marketing campaign examples and designs. We’ve curated a selection of the most inspiring and effective email marketing campaigns sent. Get started for free. GALLERY FILTER: FEATURED. MARKETING OFFERS. NEWSLETTERS. ANNOUNCEMENTS. EVENTS. Jaybird. Rip Curl. SXSW. On. Flume. Monica Vinader. Drake Hotel Properties.