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A Google Ads specialist handles all aspects of Pay-Per-Click (PPC) advertising campaigns on the Google Ads platform. Their goal is driving targeted traffic, leads and sales through expertly optimized ads. Key responsibilities include: Managing clients’ Google Ads accounts. Conducting ongoing keyword research.
- Learn How Google Ads Work
- Understand The Google Ads Certification Process
- Choose Your Google Ads Certifications
- Prepare For The Google Ads Exam
- Get Google Ads Certified
- Apply Your Skills
- Stay Informed of Google Ads Changes
- Renew Your Certification
- Start Blogging About Google Ads
- Create A Portfolio and Gather Customer Reviews
The first step to becoming a Google Ads specialist is to know how Google Ads works. I’ll explain the most efficient way to learn Google Ads, but first, let’s have an overview of what you’ll need to know. Google Ads is an advertising platform that enables businesses to advertise their products and services across Google and its web properties. The a...
Once you know how Google Ads works, you want to prepare to get Google Ads certified. Certifications are the process Google uses to recognize your expertise in using their advertising platform. When you can add a certification to your resume, it shows that you no not only know how to use Google Ads but that you also took the time and effort to pursu...
The next step is to choose what Google Ads certificationsto get. There are certifications for each area of Google Ads. These are as follows: Google Ads Search Certification– verifies that you know how to build and optimize search campaigns Google Shopping Ads Certification– verifies that you know how to set up Google Merchant Center and how to opti...
When you know what certifications you want, it is time to prepare for the exams. The best place to start is with the courses in Skillshop. For each certification, Skillshop offers a set of online lessons you can use to prepare for the exam. For example, the Google Ads Search certification has the following lessons you can use to prepare: 1. Grow Yo...
Now that you’ve prepared for the exam, it’s time to get certified. All the exams are available directly through Skillshop. You can take them at home or anywhere else you can access the internet. While there used to be an exam fee, all Google Ads certification exams are now free. The exams consist of a mix of true/false and multiple-choice questions...
Once you earn your Google Ads certificates, it is time to put your skills to work. Online coursesand exams can only teach you so much. You will not fully develop as a Google Ads expert until you apply your knowledge in real situations. Here are some practical ways to apply your Google Ads skills: Get an entry-level position The best way to put your...
Being a Google Ads specialist requires constant learning. Advertising best practices change, and Google makes frequent updates to its platform. To remain an expert in Google Ads, you must keep up with all changes. A simple way is to find reputable sites that post regular Google Ads content. Here are some of the sites I have found particularly usefu...
You will need to renew your certifications throughout your career as a Google Ads specialist. After you retake the exam, your certification becomes valid for another year past that date. The expiration date is listed on each certification so you know when to complete the renewal. Plus, Skillshop will send you a reminder email about a week before th...
Once you’ve built your skills and have started to gain some experience, you can focus on growing your business and sharing your expertise with others. One of the best ways to do both is to start a digital marketing blogand write about Google Ads. By regularly writing about Google Ads, you can show your readers all you know about Google Ads. This wi...
As you begin to find work as a Google Ads specialist, it is essential to gather customer reviews and build a portfolio of past projects. When talking to potential clients, many will want to see what you’ve done in the past. The most direct way to show them your value is to provide testimonials and reviews from previous customers. Positive feedback ...
Dec 5, 2021 · Marketing. Learn how to become a Google Ads Specialist in 6 simple steps. As a Google Ads Specialist, there are plenty of opportunities to earn a great income, work remotely, and work on projects that help brands and companies grow. Follow this step-by-step guide to learn how you can become a Google Ads Specialist in the shortest amount of time. 1.
Nov 6, 2023 · A Google AdWords Specialist is a connoisseur of online advertising, an expert who wields Google Ads with precision and creativity. These maestros of the digital space devise advertising campaigns that are not merely targeted but are sculpted with data-infused strategies aimed at boosting online visibility and securing quantifiable outcomes.
Sep 2, 2021 · A Google Ads Specialist is someone that plans, sets up and manages campaigns in Google Ads. They might be dedicated to helping people advertise their business, or they might be an all-rounder who helps with ads, along with other related needs, including websites, landing pages, email campaigns and more.
Oct 6, 2023 · Christina Lyon. October 6, 2023. As a top 3% Google Ads agency, we’ve interviewed thousands (and hired hundreds) of Google Ads specialists. Use this guide to leverage our learnings on how to hire the best. Here, you’ll find: What a Google Ads specialist is. Average Google Ads specialist salaries. A Google Ads specialist’s responsibilities.
