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Gotham is a geometric sans-serif font family that has become a popular brand and sometimes associate with New York City. Created in 2000 by American type designer Tobias Frere-Jones, the font Gotham got its inspiration from the mid-20th century architecture letters in many NY City buildings.
Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century.
Gotham — Every designer has admired the no-nonsense letters of the urban environment. From these humble beginnings came Gotham, a hard-working typeface for the ages.
An unmannered sans serif with a large lowercase, clear gestures, and generous fit, Gotham is naturally at home in the widest range of sizes. Owing to its short ascenders and descenders, Gotham sits ‘large on the body,’ appearing bigger than expected at text sizes, and inviting tight leading.
Complete family of 66 fonts: $1,045.99. Gotham Font Family was designed by Jonathan Hoefler and Tobias Frere-Jones and published by Hoefler & Co.. Gotham contains 140 styles and family package options. More about this family.
Aug 8, 2020 · The Gotham font's popularity made it the most used typeface of the 21st Century and probably the most recognizable too. From being the number one choice for rebranding to becoming the Obama font in the 2008 presidential elections, the Gotham font came in strong.
Gotham is that rarest of designs, the new typeface that feels somehow familiar. From the lettering that inspired it, Gotham inherited an honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof.
